上海招聘

Job Title: Digital Marketing Manager

Location: Dulwich College Management International

Created: 31/09/2013

Reports To: Head of Marketing & Communications

Dulwich College International is looking for a Digital Marketing Manager as part of the restructuring of its marketing department. The role will require web-based content experience as well as some technical skills relating to maintaining and leading a digital communications programme.

The key platform for delivering content related to the Dulwich College International network is via a web site www.inDulwich.com. The inDuwich.com web site is the portal into the Dulwich College International school network for over 7000 existing students, parents, and staff; as well as alumni and prospective staff and parents.

The site should sustain high levels of quality in terms of its form, functionality, and content. The site features the latest news and developments from the schools in our network that are located across Asia (China, Singapore and Korea) and the UK, profiles of students, teachers, and programmes, an on-line community for Dulwich College International alumni, and an eRecruitment portal that attracts educators to apply for positions in our schools.

The Digital Marketing Manager will support some of the technical aspects of the web site and is charged with maintaining the quality of its content with the group’s Content Manager. The Digital Marketing Manager will also develop Web site improvement strategies based on analytics, feedback, and current trends in on-line communication and design. Finally the Webmaster will liaise with the schools in the network to support development of the school-specific web sites and gather content from the variety of channels within each school.

Position Objectives:

• Assure the highest of availability standards for the Dulwich College International Web site, the quality of written and visual content, and relevance of design and functionality and its integration with Social Media strategy for the group.

Overview of Responsibilities:

• Develop and manage all aspects of the company’s web site written and visual content, design features and functionality, visibility (SEO) and connectivity.
• Lead the development and improvement of the web site; develop on-going improvement plans to enhance user experience, alumni outreach, and eRecruitment strategy.
• Advise, develop, and manage social media plan with particular focus on LinkedIn, YouTube/Youku, Facebook, Instagram and WeChat/Weibo among others
• Lead development of the web presence to support the marketing of the Dulwich International High School programmes and provide support in other areas of traditional marketing activities for them
• Act as gatekeeper of written and visual content; integrate written and visual content from a variety of sources and uphold brand guidelines.
• Work with a variety of sources to generate written and visual content for the web site; maintain a library of high-quality images and video assets.

· Troubleshoot and debug issues that arise with the performance of web sites; Produce code from scratch, install, alter, and fix scripts.

• Liaise between IT partners and the company to address performance issues.
• Review statistics and monitor analytics to improve the site.
• Provide support to individuals who manage the web sites of Dulwich College international schools and high school programmes.
• Liaise with schools to address issues and optimize their web sites, as well as, gather input to the extent that it impacts the DCI web site, e.g., marketing, human resources.
• Support innovation initiative team and the development/management of its online collaboration platform

Skills and Experience Required:

· University-level qualifications in related coursework required, e.g., web design, development, marketing and on-line communication.

· Excellent written and verbal communication skills, English/Mandarin required

· A proven self-starter and team player

· Expertise or familiarity with a range of different content management systems, e.g., WordPress, Drupal

· Understanding of Web development code (HTML, Java) would be an advantage but not mandatory

· Understanding of image optimisation for web; comfortable with graphic software programmes, e.g., Photoshop Paint Shop Pro, Gimp, Adobe Illustrator, Flash, etc.

· Very good knowledge of international and Chinese social media platforms and how to effectively integrate them into a digital communication strategy

· Understanding of marketing principles and marketing communications disciplines e.g. advertising, PR, sponsorship and others

· Excellent customer service skills