上海招聘

MISSIONS:

PROMOTIONS

1. Participation in the definition of promotional plan of the area at the time of the annual marketing plan (budget) preparation.

2. Participation in the definition and monitoring of promotional plans for the Modern Trade.

3. Recommendation of promotional activities to implement and discussion with the sales and marketing teams.

4. Development and sourcing the necessary elements for these promotions: promo packs, premiums, POSM.

5. Preparation and monitoring of new product launches in stores.

6. Presentation of promotional operations to customers together with the Business Development Manager.

7. Development / adaptation of presentation tools for the promotional actions with Modern Trade (sales pitches, power point presentation).Analysis of promotions results: volumes, budget, sales effectiveness, return on investment, qualitative aspects.

POS & GIFTS

1.Management of POSM during the promotional campaigns.

2.Responsible for promotional gifts.

CREATION

1.Functional development (shape, material, dimensions) of the promotional tools:

2.Promotional Stickers

3.Bundles

4.POS (TG set, sampling booth, wobblers, shelf stripes, etc.)

5.Graphic design is the responsibility of the Marketing Manager.

6.Ensures the Modern Trade customers comply with the Brand guidelines when used by in their communication activities (flyers, branding ....)

MANUFACTURING / DISPATCHING

1.Responsibility for promotional materials printing.

2.Search, negotiate and monitor suppliers in the area.

3.Coordinate with offices in different cities, the dispatch of materials to customers.

4.Ensure proper receipt and storage (and use) of these elements.

INFORMATION MANAGEMENT

1.Ensure proper billing (when direct relationship with suppliers).

2.Managing the flow of information regarding the availability, sending the stock.

3.Maintain the necessary monitoring charts.

MERCHANDISING

1.Make merchandising recommendations based on field observations to improve Lactalis products visibility and availability depending on sales periods / stores.

2.Formalize merchandising plans (Planogram)

BUSINESS INTELLIGENCE

1.Business Intelligence in promotions and promotional tools developed by competitors.

REQUIRED PROFILE:

1 Background:

Study: Bachelor Degree

Working Experience: successful experience in Modern Trade or Trade Marketing. Experience in the FMCG industry is a must.

2 Knowledge of: Product and brand positioning, marketing plan / marketing mix strategy, distribution / merchandising, product trading account, advertising, promotion, languages (English).

3 Experience in: The Lactalis Marketing process, information analysis and summary, techniques for making recommendations and drawing up briefs, assessment of proposals for packaging, promotions and advertising, project management, interpersonal and group communication, non-line management.

4 Behavioural skills: The ideal candidate will be a confident, proactive and dynamic leader, who is also a collaborative team player, flexible and receptive to new ideas, positive and constructive, down to earth and pragmatic, hardworking and efficient, modest and considerate, analytical and attentive to detail. He or she will also be capable of working independently in adherence to regulations, and demonstrate an enquiring mind and well-developed observational skills, authority, resourcefulness, a sense of responsibility and high professional standards, honesty and integrity, imagination and originality, motivation and a sense of involvement, objectivity and an ability to see the bigger picture.

公司介绍
    兰特黎斯集团创立于1933年，由BESNIER先生在法国西部产奶核心区建立，目前已发展成为全球最大的乳制品集团。2011年集团销售额达147亿欧元，其中国际出口业务占75%。
    迄今为止，兰特黎斯集团在35个国家共拥有198多个生产基地。旗下的著名品牌如Président（总统），Galbani，Lactel（兰特），Bridel，Société等在全球160多个国家蓬勃发展。
    兰特黎斯集团拥有丰富的乳制品生产经验，15年来一直致力于为亚洲市场提供优质的乳制品。

Group Introduction
Founded in 1933 by Mr Besnier in the west side of France, at the heart of the dairy region, Lactalis Group is now the world n°1 dairy group with an annual turnover of 14.7 billion euros in 2011 (75% outside of France).
With more than 198 production sites in 35 countries, Lactalis Group is active in more than 160 countries through a prestigious brand portfolio including Président, Galbani, Lactel, Bridel, Société…
With its strong dairy expertise, Lactalis Group has been exported its products in Asia for more than 15 years.

品牌介绍

President 总统

    1968年，总统品牌诞生了。作为顶级的法国品牌，总统旗下产品销往全世界160多个国家，2010年度销售额高达15亿欧元。它拥有强大的产品线包括奶油、黄油、天然奶酪、加工奶酪等乳制品。其不仅能满足人们日常烹调需要，同时也是顶级厨师烹饪的必备之选。
    总统品牌的诞生对兰特黎斯集团具有里程碑意义，它今天也已发展成为集团的标志性品牌之一。


Brand Introduction
Since its orgins in 1968, the Président brand has been designed to become a prestigious French brand, present in more than 160 countries. It is also a billionnaire brand, achieving a turnover of 1.5 billion euros in 2010. Président brand has a large range of dairy products such as cream, butter, natural cheese or processed cheese, suitable for the demand of everyday cooking as for those of the great chefs.
Président is one of the Lactalis group’s symbolic flagship brands today.

 
Lactel 兰特

    兰特于1968年在法国诞生，是法国领先的液态奶品牌。
    兰特拥有强大的液态奶产品线，包括：纯牛奶，有机牛奶，羊奶，婴幼儿牛奶，学生牛奶等。
    兰特：法国领先的液态奶品牌，享誉市场超过40年。

Lactel was born in 1968. Now it has become a leading liquid milk brand in France.
Lactel has a large range of liquid milks: plain milks, organic milks, goat milks, baby milks, school milks etc.
LACTEL: A LEADING MILK BRAND IN FRANCE FOR OVER 40 YEARS.