上海招聘

Areas of Responsibility

- Lead annual marketing planning process for GMIO
- Overall planning of GMIO brand marketing budget
- Lead implementation of Chevrolet global advertising development process across IO markets in conjunction with advertising managers
- Implement Chevrolet advertising governance within IO
- Manage communication process – monthly marketing council calls, IO brand marketing monthly meetings, conferences
- Manage brand marketing metrics
- Manage marketing input into BoD reports
- Lead cross car line activities for the GMIO region
- Act as global interface for IO markets in the region
- Manage auto show processes to ensure consistent execution. Interface between the global team and local teams on the design, manage asset and resource sharing and allocation, share best practices and ensure consistent global standards are followed across the region to best present our global brands
- Lead global sponsorship properties for the region and work with countries to appropriately leverage them. Key sponsorship platform global football platform (One World Futbol, Manchester United sponsorship, etc). Develop strategies for the region, interface with global team on country needs and resource allocation, support local activation in the countries.
- Work with other departments to best leverage all resources and ensure information sharing and flow
- Plan and oversee advertising production budget across the GMIO region, especially budget for creative development with Commonwealth
- Manage agency planning, operations, evaluations and audit processes
- Manage Shanghai-based regional advertising agency resources
- Manage Commonwealth and Carat project updates
- Support countries with brand marketing requirements for non- Chevrolet brands
- Ensure information flow and best practices are shared across all brands

Knowledge:

- Advertising development process from consumer insight and strategy development to briefing, concept testing, production and final execution
- Media strategy, planning and buying process
- Understanding of marketing KPIs and the actions that drive KPI improvement

Skills:

- High level of marketing and advertising experience, good marketing acumen, familiarity with various types of media – at least 10 years of experience
- Experience in sponsorships and promotion activities
- Experience managing advertising agencies
- Organizational agility
- High level of creativity and ability to work within a complex business environment, understanding diverse needs and prioritizing requirements
- High level of interpersonal and communication skills
- Excellent English verbal and written skills

Experience/Education:

- Bachelor’s degree in Business Administration or related field
- MBA strongly preferred

Competencies:

- Proven team player, Planning & Organizing, Priority Setting, Managerial Courage, Problem Solving, Dealing with Ambiguity, Motivate Others, Peer Relationships and working across cultures.

General Motors Co., one of the world's largest automakers, traces its roots back to 1908. Its vision is to design, build and sell the world’s best vehicles. The General Motors-China relationship dates back more than nine decades.

GM has 12 joint ventures and two wholly owned foreign enterprises as well as more than 55,000 employees in China. GM (China) Investment Corp. is a wholly owned venture based in Shanghai. It houses all of GM’s local staff and is an investor in GM’s vehicle joint ventures in China. GM has been named one of the 10 Hewitt Best Employers in China.

GM, along with its joint ventures, offers the broadest lineup of vehicles and brands among automakers in China. Products are sold under the Buick, Cadillac, Chevrolet, Opel, Baojun, Wuling and Jiefang brands. In 2012, domestic sales of vehicles by GM and its joint ventures increased 11.3 percent on an annual basis to 2,836,128 units.

GM China’s strategy can be summed up in six words: In China, with China, for China. The entire company has made China a priority. GM has built a solid foundation for continued growth. It seeks outstanding candidates to help it remain a leader in China.