上海招聘

Strategic Planning – P.M.O Plan Execution
？ Responsible for the execution on P.M.O process within assigned market to maximize its development opportunities for the next 5 years
？ Acts as the subject matter expert in the field with regards to the planning process, methodologies and toolkits, development terminologies, volume estimation methodologies and toolkits etc. owns the planning result of effective pipelines and EVA, etc; ensures quality control standards in the execution of the work.
？ Establishes yearly mapping plan based on the city macro data, development trend, main roads and Mini-Market prioritization, store performance, etc to support formulating the 3-1-Q vision plan in the market.
？ Leads the Market Quest in the field. Reviews and ensures the quality of the field planning team outcome of the potential pipelines, sales estimation, etc. validates quality of field mapping/market quest/site packages to ensure the package information be completed, update and accurate.
？ Owns the field database, is accountable for the accuracy of demographic/market data/existing Mcd’s store, 10% pipeline data; be responsible for codifying all data/information collected in the centralized system
？ Introduces brand extension opportunities in the new and existing sites to optimize sales potential as appropriate and aligned with company’s business plan.
？ Assesses market trend and market potential and make recommendations on closing, relocation, reinvestment/reimage of existing restaurants.

Analytics
？ Collects and analyze the Trade Area related data that highlights opportunities and threats to the field based on current information.
？ Routinely reviews the newly opened restaurants, get learning from success or failure to help improve the quality of future planning and sales estimation accuracy.
？ Manages the local research and analysis projects which facilitate the sales estimation accuracy, i.e. pre-opening customer survey, TAS, or any other specific projects that required by headquarter planning function
？ Shares findings & key learnings to field team to facilitate the planning in the field
？ Centre of Excellence for field development market intelligence

Strategic Planning Team Management
？ Leads market planning team, ensures all the team member fully understand and execute the national planning process with high quality.
？ Establishes working plan with reasonable workload for the team member, tracking and evaluating the performance for team members.
？ Provides training on the knowledge and skills of the work; Creates good communication and learning environment.

Planning System & Tools
？ Ensures the planning team well understand and 100% use the centralized planning system and tools that provided by National planning team
？ Maintains the fact-base planning data in the system, review the accuracy and completeness of the data that collected by the planning team
？ Provides full supports in testing and utilizing the centralized system and tools in the field, giving timely feedbacks on issues or suggestions.

麦当劳是世界第一的餐厅品牌和世界零售食品服务业的领先者，在全球118个国家和地区拥有超过32000家餐厅，每天为6000万顾客提供优质食品，务求成为顾客最喜爱的用餐场所及用餐方式。

1955年，世界上第一家麦当劳餐厅由创始人雷?克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。

从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已近1300家，拥有员工近70000名，其中99.9%是中国员工。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。

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