上海招聘

Strategic Planning – P.M.O Plan Execution

？ Responsible for the execution on P.M.O process within assigned market to maximize its development opportunities for the next 5 years
？ Acts as the subject matter expert in the field with regards to the planning process, methodologies and toolkits; development terminologies, volume estimation methodologies and toolkits etc.; ensures quality control standards in the execution of the work.
？ Establishes yearly mapping plan based on the city macro data, development trend, main roads and Mini-Market prioritization, store performance, etc to support formulating the 3-1-Q vision plan in the market.
？ Maps out the prioritized Mini Market with effective pipelines, prioritizing the pipelines with their sales potentials from year 1 to year 3.
？ Is responsible for new store sales estimation accuracy, EVA, ensure fact-based methods are used, i.e. capture rates & PPFA method, Comparable stores, etc
？ Ensures the quality of field mapping/market quest/site packages, i.e. information be completed, update and accurate and format following the national planning manual
？ Maintains the field database, is accountable for the accuracy of demographic/market data/existing Mcd’s store, 10% pipeline data; be responsible for codifying all data/information collected in the centralized system
？ Introduces brand extension opportunities in the new and existing sites to optimize sales potential as appropriate and aligned with company’s business plan.
？ Routinely reviews the newly opened restaurants, get learning from success or failure to help improve the quality of future planning and sales estimation accuracy.
？ Manages the local research projects which facilitate the sales estimation accuracy, i.e. pre-opening customer survey, TAS, or any other specific projects that required by headquarter planning function

Planning System & Tools

？ Ensures 100% use the centralized planning system and tools that provided by National planning team; Maintains the fact-base planning data in the system, ensures the accuracy and completeness
？ Provides full supports in testing and utilizing the centralized system and tools in the field, giving timely feedbacks on issues or suggestions.
Business Relationships
？ Builds good relationships with Government Bureaus, outside consultants or other organizations / persons in relation to identifying development opportunities for McDonald’s.
？ Maintains positive working relationships with the field real estate teams
？ Promotes the planning function with fact-base and good result, builds credibility and independency among the development team.

麦当劳是世界第一的餐厅品牌和世界零售食品服务业的领先者，在全球118个国家和地区拥有超过32000家餐厅，每天为6000万顾客提供优质食品，务求成为顾客最喜爱的用餐场所及用餐方式。

1955年，世界上第一家麦当劳餐厅由创始人雷?克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。

从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已近1300家，拥有员工近70000名，其中99.9%是中国员工。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。

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