上海招聘

Title:
Digital Marketing Campaign Manager

Location:
Shanghai

Role Overview:
The Digital Marketing Campaign Manager is responsible for supplying engaged survey participants to Lightspeed (LSR) and Global Market Insite (GMI) global survey panel properties. They have ownership of a critical area of the business and make a tangible impact on the growth and profitability of LSR/GMI.
This role is also responsible for the scaling of the organization’s digital marketing vision, maintaining the supplier & publisher chain, and working closely with Global Supply Management, the global acquisitions team, and product development to ensure goals are met and strategies executed on schedule. This team member will help comprise the foundation of our supply efforts in the APAC region.

Roles / Responsibilities:
Develop and grow an Internet sourced survey-taker capacity to meet market research demand.
Identify viable, incremental sources of respondent capacity and drive favorable business terms.
Monitor, track and report key performance metrics (budget, ROI justification, etc.) to executive management.
Drive traffic to Internet sites through various sources, including but not limited to: affiliate partners doing performance marketing, SEM, SEO, and display.
Communicate frequently with joint Branding and Reach and Conversion teams to constantly improve the respondent experience.
Collaborate with fraud detection team to maintain vigilance against affiliate and consumer fraud.
Hold regular meetings with global supply team to provide updates on new sources, pricing, roll out time frames, etc.
Serve as a Trusted Advisor to LSR/GMI's partners to keep them happy and productive.
Identify and fill gaps in the supply network in order to improve market reach and distribution.
Execute all online marketing campaigns - budget, ROI justification and campaign management for all online channels - SEM, SEO, Affiliate, Email and any other emerging channels.
Work with the Global Supply Team to improve site performance and customer experience.
Budget affiliate revenues and cost targets to set management expectations on the performance of the channel.

Min Qualifications:
Strong candidates will have extensive internet audience acquisition, conversion and monetization experience. This hands-on doer will have excellent analytical and business development skills and will be known for their ability to deliver realtime internet traffic capacity.
Minimum of 2 years in internet user acquisition.
Experience with the market research industry a plus.
Related BS degree or equivalent experience/certification. MBA, or equivalent a plus.
Strong strategic aptitude; proven ability to define a winning business strategy
Excellent customer experience intuition; demonstrated success in optimizing web-based user experiences and conversion rates.
Strong analytical and quantitative skills; strong bias towards data-based decision making
Nimbleness and comfort with ambiguity; comfort responding quickly to rapidly evolving threats and opportunities.
Strong bias for action; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.
Street smarts; willingness to roll up the sleeves and do whatever is necessary to meet team goals.

Why you should consider these positions:
We’re a branch of a global company (WPP is the world leader in communications services)
Our managers are all from Asia - we recruit, develop and promote local people
We offer international experience - providing leadership team support from our Asia Pacific HQ in Sydney Australia, and collaborating on projects with other regional HQs in US and Europe
You’ll be a key contributor in a team that has full responsibility for growing the business in Asia – from our Asia hub office in Shanghai
We offer you a starting position to develop your career – the outcome is up to you
We care most about are your intelligence, commitment, and desire to contribute to our team. We also really value diversity in our team

Are you the best in your field? Then join the best in the industry! We are always looking for fresh talent to join our international team across APAC.
Lightspeed Research offers the industry's most complete and highest-quality online research.
Lightspeed Research is the leading provider of technology-enabled solutions and online respondents for global market research. Lightspeed Research digitally accesses and derives insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed.
Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, Lightspeed delivers the industry's most complete and highest-quality online research. Lightspeed is part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Asia Pacific.

Official website: www.lightspeedresearch.com