strategic planning manager/director
上海昕萤商务咨询有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-09-04
- 工作地点：上海-静安区
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：市场通路经理/主管 市场分析/调研人员
职位描述
5+Years experience in branding, strategic planning, communication,
Fluent Chinese and English
Strong writing skills
Strong team and communication skills
Role: link consumer emotions with brand story with creative expression.
公司介绍
Who We Are
TMRC is an innovative consumer insights-based branding & communication consultancy. Operating in China, India and Southeast Asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and NPD / innovation blueprints.
Established in Shanghai in 1997, we have a strong multi-cultural team across our offices in Shanghai and New Delhi. We come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.
How Innovative We Are
We use the Zaltman Metaphor Elicitation Technique (ZMET), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. We gain a comprehensive understanding of consumer experiences, perceptions and motivation. With our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
Our clients work with us because we are different, and because we make a difference. Our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands create consumer experiences that motivate and which impact consumer behavior. We have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.
Where We are Specialized in
ZMET
Innovative Qualitative Research
Insight Transfer: Brand Idea/ Brand Strategy/ Concept Development
Insight Transfer: Communication & Creative Development
Insight Transfer: NPD / Innovation
Eye-tracking (in-store, online, pack), IAT
Who are Working With us
L'Oreal,Pepsi,Unilever,HSBC,GM,Google,Philips,Microsoft,Tenceni,Kimberly-Clark,Dooge,Maybach
TMRC is an innovative consumer insights-based branding & communication consultancy. Operating in China, India and Southeast Asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and NPD / innovation blueprints.
Established in Shanghai in 1997, we have a strong multi-cultural team across our offices in Shanghai and New Delhi. We come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.
How Innovative We Are
We use the Zaltman Metaphor Elicitation Technique (ZMET), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. We gain a comprehensive understanding of consumer experiences, perceptions and motivation. With our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
Our clients work with us because we are different, and because we make a difference. Our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands create consumer experiences that motivate and which impact consumer behavior. We have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.
Where We are Specialized in
ZMET
Innovative Qualitative Research
Insight Transfer: Brand Idea/ Brand Strategy/ Concept Development
Insight Transfer: Communication & Creative Development
Insight Transfer: NPD / Innovation
Eye-tracking (in-store, online, pack), IAT
Who are Working With us
L'Oreal,Pepsi,Unilever,HSBC,GM,Google,Philips,Microsoft,Tenceni,Kimberly-Clark,Dooge,Maybach
联系方式
- 公司地址：上班地址：上海静安区昌平路1000号B座3楼