上海招聘

Title : Ecommerce Store Manager – Razorfish

Location : Shanghai

Report to : Ecommerce Director – Razorfish Shanghai

Agency link: www.razorfish.com.cn

Focus

Responsible for our Client’s online retail business in China, in all its digital aspects: store design, merchandising, marketing, promotion, etc. Strongly develop the sales revenue of online sales channels while maintaining high operating efficiency and investment ROI.

Key Responsibilities

-Produce and execute the Client’s eCommerce strategy. Grow sales revenue while always maintaining a premium brand image.

-Lead and control the daily operations of the official website, Tmall store and/or other future new online channels.

-Manage the relationship with all business stakeholders, especially the Client’s representatives and the related Tmall category manager.

-Build natural and paid traffic by developing digital marketing plan including advertising and promotions campaigns.

-Develop strong integration between eCommerce and brand digital communication to maximize the ROI of all Client’s digital spendings.

-Continuously improve the store design, navigation and functionalities in order to increase the branding, conversion and ultimately the revenue.

-Optimize the visual merchandising according to online and offline sales records and guidelines, stock level, season, promotions, bestsellers, etc.

-Constantly check competitors actions in terms of marketing, promotions, merchandising, pricing, service, delivery, design, sales, user experience, etc.

Requirements and Profile

-Proven track record of eCommerce business management in China.

-Familiar with Tmall, JD and other leading eCommerce platforms operations.

-More than 3 years experience in leading a cross-functional digital project.

-Experience in defining key business and marketing strategies (product, promotion, SEO, etc.).

-Excellent interpersonal, communication and presentation skills.

-Mature, assertive, persistent, independent and have an international perspective.

-Strong planning and organizing skills and a good team player.

-Mandarin native speaker, fluent in both oral and written English.

-Optimistic, open-minded, positive and motivated attitude.

-Strong leadership, show passion and drive, stand pressure.

-Bachelor degree or above.

狄杰斯企业管理咨询（上海）有限公司

DIGITAS是一家全球领先的专业数字营销公司，在中国是唯一专长于创意设计、技术开发和实施网络营销解决方案全案的4A公司。
 
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