上海招聘

Overall purpose of role :

The role leads the Merchant Lifecycle Management Marketing team within marketing organization, to support PayPal China marketing initiatives. The overall purpose is to:

1. Develop merchant lifecycle management strategy for PayPal China to grow PayPal's brand preference, usage and market share, and allocate resources accordingly to benefit merchants' business growth;

2. Instruct/manage the team to develop and enhance merchant relationship with best practices benchmarks (internally and externally), and more KPI driven campaigns to uplift merchant overall lifetime value;

3. Due to the quickly changing environment of China Market & competitions, this particular role is required to be extremely agile and adept at changes, hence the candidate needs to be mentally capable and ready to manage changes.

1. Strategy & Planning

• Drive the merchant lifecycle management marketing strategy for PayPal China with a more systematic approach to engage and build loyalty with merchants
• Responsible for driving incremental revenue target based on strategy and activities
• Develop and execute quarterly & monthly marketing plans for lifecycle marketing
• Work in conjunction with regional / global teams and local cross-function teams to develop actionable strategic initiatives and share best practice, e.g. segmentation model and activation/reactivation strategy
• Manage marketing budget and agencies, prioritising for greatest returns
• Track and measure impact of activities to show ROI

2. Brand Understanding & Preference

• Synthesise the key drivers of merchant brand preference
• Create compelling marketing campaigns to deliver an increase in preference
• Find key areas of opportunity on and off the PayPal website to increase understanding of the brand
• Build models to link brand preference to revenue gains
• Leverage market research and analysis to prioritise activities
• Work with PR colleagues to ensure consistent message across all channels

3 . Product Marketing

• Continual enhancement of the PayPal site, messaging and on boarding to lifetime experience to drive improvements in activation rates and active rates.
• Proposition development of ancillary products - research customer needs and build compelling propositions (either directly or by influence product development teams).
• Manage campaigns to drive product adoption to targeted audiences, specifically on financial products such as PayPal Credit
• Work with third parties to ensure core PayPal brand is being delivered

4 . General Management

• Develop, direct and manage team, and lay plans for continued growth of team
• Key member of Marketing Management team
• Acting as China lead or representative on high profile global strategic merchant marketing projects
• Assisting with management of wider marketing team including recruitment and people development
• Managing relationships with external agencies and internal teams

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