Digital Marketing Officer 数字营销主管
英国皇家特许测量师学会
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会) 教育/培训/院校
职位信息
- 发布日期：2013-09-11
- 工作地点：上海
- 招聘人数：1
- 工作经验：二年以上
- 学历要求：本科
- 职位类别：市场/营销/拓展主管 其他
职位描述
Responsibilities:
The Royal Institution of Chartered Surveyors China's Marketing & Communications team is looking for a self-motivated, proven marketer to join the transformational digital initiatives for the premier professional body. The successful candidate will be responsible for all digital marketing functions which include website management, e-newsletter, graphic design, social media & email marketing and CRM management. This role will be expected to develop digital marketing strategies to improve member experience, member satisfaction and business value and implement plans and roadmaps to promote RICS business and brand awareness objectives.
Website Management
· Create, develop and manage content for organization's web presence to ensure content is up to date, engaging, interactive and professionally reflecting its business and activities which include membership growth, training program, events, adding membership value and promoting corporate profile.
· Responsible for the web content management, writing and editing for the web, graphic design and site management.
Chinese e-Newsletter Editing
· Create a plan and system for producing a quality Chinese e-newsletter intended to inform the membership about issues, events and opportunities that are of interest to current members and prospectives in China.
· Be responsible for creating a consistent and appealing format of the newsletter for presenting information.
Digital Design & Copywriting
· Act as the in-house designer of all of RICS China's marketing materials, brochures, flyers, and graphic assets
· Ensure that the design and content is on-brand, relevant and compelling and is optimized to achieve traffic, lead and margin objectives.
Social Media & Email Marketing
· Create, post and respond to content utilized on RICS's social media network to ensure our presence is updated regularly, ensure that interesting and relevant content is sourced and promoted on SNS to the benefit of the brand and the company's business.
· Responsible for creating email marketing campaigns to promote RICS events and businesses. Determine target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
CRM Management
· Review, analyze and interpret data in order to provide actionable recommendations to improve development performance and grow our businesses.
· Leads the development and integration of customer relationship marketing (CRM) and the digital marketing/media strategies, processes and systems.
Qualifications:
· Bachelor Degree
· 2 years of relevant experience
· Good graphical design skills, working knowledge of Adobe Photoshop, Illustrator and InDesign is a must
· Knowledge of website architecture, web content management, understands HTML and CS
· Strong sense of design and aesthetics, acute attention to detail, excellent typographic skills with the ability to work quickly and accurately
· Confident self-starter and enthusiastic with a positive ‘can do’ attitude
· Always strive for the best possible result - a boundary pusher
· Team Player
公司介绍
The Royal Institution of Chartered Surveyors
RICS – The Royal Institution of Chartered Surveyors – is the pre-eminent organization of its kind in the world. As such, it represents everything that is good in the property profession.
Our members offer the very best advice on a surprisingly diverse range of land, property, construction and related environmental issues.
As part of our role, we help to set, maintain and regulate standards. We also provide impartial advice to governments and policy-makers.
RICS operates out of 146 countries, supported by an extensive network of regional offices located in every continent around the world.
RICS membership is only awarded to individuals who meet and maintain the most rigorous standards to the public advantage.
More information, please visit www.rics.org or www.ricschina.org
RICS – The Royal Institution of Chartered Surveyors – is the pre-eminent organization of its kind in the world. As such, it represents everything that is good in the property profession.
Our members offer the very best advice on a surprisingly diverse range of land, property, construction and related environmental issues.
As part of our role, we help to set, maintain and regulate standards. We also provide impartial advice to governments and policy-makers.
RICS operates out of 146 countries, supported by an extensive network of regional offices located in every continent around the world.
RICS membership is only awarded to individuals who meet and maintain the most rigorous standards to the public advantage.
More information, please visit www.rics.org or www.ricschina.org