市场经理 Marketing Manager
颇特电子商务(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2012-09-07
- 工作地点:上海-静安区
- 招聘人数:若干
- 职位类别:市场/营销/拓展经理 市场/营销/拓展主管
职位描述
Responsibilities
· Lead and execute the marketing strategy for China
· Agency management across media, paid search and affiliate marketing agencies
· Budget management and planning
· Manage a small but growing team
· Act as a brand ambassador for theOutnet in China
· Lead negotiations for commercial marketing agreements
· Drive innovative ideas/initiatives to drive customer growth and brand awareness in Asia
· Develop a sales/customer recruitment program with relevant counterparts in the UK and US offices
· Work in collaboration with the UK/US teams across all online and offline marketing activities as relevant: search, advertising, social media, email, DM, CRM, affiliates and partnerships
· Work closely with editorial, creative and retail teams to ensure that all marketing activities are in keeping with brand values and guidelines
· Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams
· Work to proactively build on the favourable reputation of theOutnet with target audiences, aligning all communications with corporate brand positioning
Essential Skills & Requirements
· Significant commercial experience gained in a fast-paced luxury retail environment
· Proven track record of executing the full marketing mix: media, advertising, promotions and communications both online and offline
· Tenacious attitude with solid judgement, problem solving and decision making skills
· Well-rounded negotiation skills
· Pro-active and willing to share ideas with the wider team
· Extremely well organised, methodical, and efficient, with a good dose of common sense, humour and initiative
· A creative thinker and innovator
· Confidence in taking calculated risks
· Discreet, professional and well spoken, with excellent communication/presentation skills
Minimum Qualifications:
· Fluent in written and spoken English and Mandarin
· 7+ years of marketing experience ideally gained in a luxury and/or online retail environment
· Minimum of 5 years exposure to the Chinese market
· Creative and strategic thinker
· Proven ability to manage and develop a team
· Impeccable presentation & writing skills
· Able to work autonomously in a non-HQ environment
· Lead and execute the marketing strategy for China
· Agency management across media, paid search and affiliate marketing agencies
· Budget management and planning
· Manage a small but growing team
· Act as a brand ambassador for theOutnet in China
· Lead negotiations for commercial marketing agreements
· Drive innovative ideas/initiatives to drive customer growth and brand awareness in Asia
· Develop a sales/customer recruitment program with relevant counterparts in the UK and US offices
· Work in collaboration with the UK/US teams across all online and offline marketing activities as relevant: search, advertising, social media, email, DM, CRM, affiliates and partnerships
· Work closely with editorial, creative and retail teams to ensure that all marketing activities are in keeping with brand values and guidelines
· Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams
· Work to proactively build on the favourable reputation of theOutnet with target audiences, aligning all communications with corporate brand positioning
Essential Skills & Requirements
· Significant commercial experience gained in a fast-paced luxury retail environment
· Proven track record of executing the full marketing mix: media, advertising, promotions and communications both online and offline
· Tenacious attitude with solid judgement, problem solving and decision making skills
· Well-rounded negotiation skills
· Pro-active and willing to share ideas with the wider team
· Extremely well organised, methodical, and efficient, with a good dose of common sense, humour and initiative
· A creative thinker and innovator
· Confidence in taking calculated risks
· Discreet, professional and well spoken, with excellent communication/presentation skills
Minimum Qualifications:
· Fluent in written and spoken English and Mandarin
· 7+ years of marketing experience ideally gained in a luxury and/or online retail environment
· Minimum of 5 years exposure to the Chinese market
· Creative and strategic thinker
· Proven ability to manage and develop a team
· Impeccable presentation & writing skills
· Able to work autonomously in a non-HQ environment
公司介绍
NET-A-PORTER集团是目前全球首屈一指的奢侈品时装在线零商。集团旗下目前包括三个品牌:NET-A-PORTER.COM全球顶级在线设计师品牌女装零售及内容平台;THE OUTNET.COM, 引领时尚的时装奥特莱斯;MR PORTER.COM, 全球首个顶级在线男士时装目的地。为顾客提供无以伦比的在线奢侈品消费体验。备受赞誉的编辑内容、高度专业化的资深买手团队以及无可挑剔的售后服务是NET-A-PORTER集团成功的关键。现在,集团希望将这些成功的经验带到亚太地区。通过在上海和香港开设公司,以期为亚太地区日益增长的顾客提供更快、更好的服务。
The NET-A-PORTER Group has successfully established itself as the world’s pioneering luxury online fashion retailer. Comprising NET-A-PORTER.COM, the global fashion destination for content and commerce, THE OUTNET.COM, the most fashionable fashion outlet, and MR PORTER.COM, the global men's style destination, these prestigious brands offer an unparalleled shopping experience. With its acclaimed editorial format, curated buy and flawless service to customers, the group is building on its success within the Asia Pacific region by opening offices in Shanghai and Hong Kong, enabling it to deliver even faster service to its rapidly growing customer base.
The NET-A-PORTER Group has successfully established itself as the world’s pioneering luxury online fashion retailer. Comprising NET-A-PORTER.COM, the global fashion destination for content and commerce, THE OUTNET.COM, the most fashionable fashion outlet, and MR PORTER.COM, the global men's style destination, these prestigious brands offer an unparalleled shopping experience. With its acclaimed editorial format, curated buy and flawless service to customers, the group is building on its success within the Asia Pacific region by opening offices in Shanghai and Hong Kong, enabling it to deliver even faster service to its rapidly growing customer base.