Digital Marketing Manager
上海全鼎信息技术有限公司
- 公司规模:50-150人
- 公司性质:合资(非欧美)
- 公司行业:计算机软件
职位信息
- 发布日期:2013-05-14
- 工作地点:上海
- 招聘人数:若干
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:SEO搜索引擎优化 市场/营销/拓展经理
职位描述
Responsibilities:
· Drive development and implementation of digital marketing strategies and innovations to identify growth opportunities
· Identify and champion best practices for local market digital planning, tracking, and measurement
· Identify & recommend with in-depth review of new Internet opportunities, process improvement, system enhancement to the management
· Closely collaborate with internal marketers and global cross operations teams to develop monthly marketing activity calendar and resources, including websites, emails, banners and database, and facilitate execution of activities, ensure seamless execution of campaigns
· Support social media efforts and identify specific tactics to implement for global/regional launches
· Track, review, monitor and analyze website and digital campaigns metrics to show positive ROI
· Work with digital agencies to drive new digital ideas for the customer across all touchpoints
Requirements:
· BA degree or above in marketing or business related
· At least 5 years of experience in Digital Marketing function in FMCG, Food, cosmetics, automotive or other related industries
· Experience with managing corporate/brand websites & customer databases
· Be a self-starter & have the ability to take responsibility for key projects
· Ability to effectively communicate key Marketing deliverables to Company management
· Ability to champion Digital Launch issues within the Global / Regional / Market team environment
· Fluent English capability
· Drive development and implementation of digital marketing strategies and innovations to identify growth opportunities
· Identify and champion best practices for local market digital planning, tracking, and measurement
· Identify & recommend with in-depth review of new Internet opportunities, process improvement, system enhancement to the management
· Closely collaborate with internal marketers and global cross operations teams to develop monthly marketing activity calendar and resources, including websites, emails, banners and database, and facilitate execution of activities, ensure seamless execution of campaigns
· Support social media efforts and identify specific tactics to implement for global/regional launches
· Track, review, monitor and analyze website and digital campaigns metrics to show positive ROI
· Work with digital agencies to drive new digital ideas for the customer across all touchpoints
Requirements:
· BA degree or above in marketing or business related
· At least 5 years of experience in Digital Marketing function in FMCG, Food, cosmetics, automotive or other related industries
· Experience with managing corporate/brand websites & customer databases
· Be a self-starter & have the ability to take responsibility for key projects
· Ability to effectively communicate key Marketing deliverables to Company management
· Ability to champion Digital Launch issues within the Global / Regional / Market team environment
· Fluent English capability
公司介绍
公司成立于2006年,由4位海外华人所创办,他们都曾经服务于世界一流的通讯、计算机应用、互联网、人力资源500强企业,譬如IBM、Emerson、Qualcomm、Yahoo、Adecco等,担任高级管理的职位。公司目前从事人才咨询解决方案,替许多全球行业龙头企业提供专业服务。
联系方式
- 公司地址:地址:span浦东