Marketing Analyst
上海蓝瀚广告有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：广告
职位信息
- 发布日期：2013-05-13
- 工作地点：上海-徐汇区
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语
- 职位类别：市场分析/调研人员
职位描述
Overview
The Marketing Analyst enables the Strategy Team to better understand the drivers of business performance, providing them with fact based decision support. The Marketing Analyst will work across all facets of analytics from data collection and cleaning to database development, bespoke analysis and report preparation.
Main Responsibilities
Assist in the delivery of Business Planning engagements with a particular focus on timely data collection, accurate data entry, suitable data transformation or manipulation and the appropriate use of different statistical or research techniques.
A particularly important part of this role will be to work closely with client side marketing and media departments and other agency partners to facilitate timely access to relevant data and ensure that it is correctly interpreted.
All information collected will subsequently be used to create and populate a marketing database that the analyst will be responsible for maintaining and updating.
Measurement of Success (KPI)
Timely delivery of data, analysis, reports and/or presentations.
Background Requirements
Educated to degree level in a numerical or marketing discipline.
Between 1 and 3 years work experience in a business consultancy, market research or data analysis role.
Fluent in English and Mandarin.
Proficient in the use of Microsoft Office, especially Excel, Word and PowerPoint. Familiar with one or more of Microsoft Access, Eviews, SPSS or SAS.
An in-depth understanding of econometrics, database management or market research would be particularly valuable.
Problem solving and communication skills.
The Marketing Analyst enables the Strategy Team to better understand the drivers of business performance, providing them with fact based decision support. The Marketing Analyst will work across all facets of analytics from data collection and cleaning to database development, bespoke analysis and report preparation.
Main Responsibilities
Assist in the delivery of Business Planning engagements with a particular focus on timely data collection, accurate data entry, suitable data transformation or manipulation and the appropriate use of different statistical or research techniques.
A particularly important part of this role will be to work closely with client side marketing and media departments and other agency partners to facilitate timely access to relevant data and ensure that it is correctly interpreted.
All information collected will subsequently be used to create and populate a marketing database that the analyst will be responsible for maintaining and updating.
Measurement of Success (KPI)
Timely delivery of data, analysis, reports and/or presentations.
Background Requirements
Educated to degree level in a numerical or marketing discipline.
Between 1 and 3 years work experience in a business consultancy, market research or data analysis role.
Fluent in English and Mandarin.
Proficient in the use of Microsoft Office, especially Excel, Word and PowerPoint. Familiar with one or more of Microsoft Access, Eviews, SPSS or SAS.
An in-depth understanding of econometrics, database management or market research would be particularly valuable.
Problem solving and communication skills.
公司介绍
About GTB
Headquartered in Dearborn, Michigan and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive, and Retail First, the agency unified under the single name GTB in May of 2016. A WPP company, GTB has 49 global offices across 6 continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art, and Purina among others.
Visit www.gtb.com for more information.
Headquartered in Dearborn, Michigan and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive, and Retail First, the agency unified under the single name GTB in May of 2016. A WPP company, GTB has 49 global offices across 6 continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art, and Purina among others.
Visit www.gtb.com for more information.
联系方式
- Email：serena.wu@gtb.com
- 公司地址：地址：span恒丰路399号达邦协作广场25楼