上海招聘

工作职责
数字战略发展
为企业制定数字营销战略，跨越社交、移动、搜索、CRM等数字元素，并与企业和营销目标相结合
评估新兴技术。在适当的情况下，为采纳提供思想领导力和视角
数字营销管理
领导数字营销活动/数字营销计划的规划、执行、监控和审查–与品牌团队和销售团队密切合作，将数字营销计划完全整合到商业和营销计划流程中
针对不同的数字平台定制品牌创意内容和信息
管理KOL和KOC合作
在关键数字平台（如Red、TikTok、微信）上培养“如何沟通”和“如何投资”的专业知识
使用常规记分卡定义、跟踪和解释数字活动的绩效指标；综合经验教训和改进机会
管理CRM和相关投资
数字营销投资管理
管理数字预算，并能够优先安排项目，以实现团队目标。
资格
2-4年品牌营销和/或数字营销工作经验
在快速消费品行业工作的经验
体验推广小品牌，尤其是通过数字渠道
普通话和英语流利
成长心态（好奇，欢迎失败作为学习）
性能驱动（高标准，努力超越标准）
敏捷（在压力、实验和适应下茁壮成长）
强大的所有权（带来解决方案而不是问题，挑战现状）
寻找渴望学习、以绩效为导向、拥有强大所有权的数字营销专业人士加入快速增长的跨国宠物食品业务。
此人将负责在数字生态系统战略方面提供思想领导，将数字营销整合到活动规划过程中，并管理日常数字营销投资；以实现品牌的销售、利润和市场份额目标。
Job responsibilities
Digital strategy development
Develop digital marketing strategy for business, across digital elements such as social, mobile, search, CRM – integrated to business and marketing objectives
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Digital marketing management
Lead planning, execution, monitoring, and review of digital campaigns / digital marketing initiatives – working closely with Brand team and Sales team to fully integrate digital marketing planning into commercial and marketing planning process
Tailor brand creative content and messages for different digital platforms
Manage KOL and KOC collaboration
Develop expertise on “how to communicate” and “how to invest” on key digital platforms (e.g., Red, TikTok, Wechat)
Define, track, and interpret performance metrics for digital campaigns with regular scorecard; synthesize learnings and opportunities for improvement
Manage CRM and related investments
Digital marketing investment management
Manage digital budget and able to prioritize projects to meet team objectives.
Qualifications
2-4 years working experience in brand marketing and or digital marketing experience
Experience working in in FMCG
Experience scaling small brand, especially through digital channels
Fluent in Mandarin and English
Growth mindset (curious, welcome failure as learning)
Performance driven (high standards and strive to beat standards)
Agile (thrives under pressure, experiments and adapts)
Strong ownership (bring solution instead of problem, challenges status quo)
Looking for digital marketing professional who is eager to learn, performance driven, and has strong ownership to join a fast growing multi-national pet food business.
This person will be responsible to provide thought leadership in digital ecosystem strategy, lead digital marketing integration into the campaign planning process, and manage day-to-day digital marketing investment; in order to deliver on the brand’s sales, profit, and market share objectives.

Instinct Pet Food (Shenzhen) Co., Ltd. and its parent company Nature's Variety China Ltd. belong to Nature's Variety Inc.
本能宠物食品（深圳）有限公司(Instinct Pet food (Shenzhen) Co.,LTD)和其母公司天然百利中国有限公司（Nature's Variety China LTD），隶属于美国天然百利公司(Nature's Variety Inc)。

It aims to be responsible for the operation and sales of Instinct brand and products in Greater China.
As the advocate of “Raw” fresh nutrition, Instinct has always maintained a leading position in the U.S. market. It is committed to putting more natural, complete and unparalleled fresh nutrition into more pet bowls. Redefine better pet food and improve pet life. Together with thousands of pets, we will strive for a healthier, more energetic and longer life!
旨在负责Instinct(生鲜本能)品牌及产品在大中华区的运营及销售。
Instinct生鲜本能作为“RAW”生鲜营养的倡导者，在美国市场始终保持领先地位。其致力于将更多天然、完整、无以伦比的生鲜营养放入更多宠物的碗里。重新定义更好的宠物食品，提升宠物生活。和万千爱宠一起，为爱宠更健康、更活力、更长久的生活而努力！

Many product lines of Instinct, such as "Original", "Raw boost" and "Ultimate Protein", have been widely welcomed by Chinese pet lovers and have gradually become top imported pet food brand.
Instinct生鲜本能旗下的多个产品线“经典无谷（Original）”“原食生鲜（Raw boost）”“优质蛋白(Ultimate Protein)”受到中国宠物爱好者的广泛欢迎，逐步成为头部的进口宠物食品品牌。

At the same time, together with Nature's Variety Inc, Affinity Petcare is also a subsidiary of Agrollimen Group in Spain. It has more than 50 years of experience in animal food manufacturing. It is the largest pet food manufacturer in Spain and the first Spanish pet company to obtain the white list of export to China from the General Administration of Customs of China.
同时，美国天然百利公司所属的西班牙Agrollimen集团，旗下Affinity Petcare拥有超过50年动物食品制造经验，是西班牙***的宠物食品制造企业，也是***个获得中国海关总署输华白名单的西班牙宠物公司。

As a brand with professional veterinary nutrition formula, ADVANCE, under Affinity Petcare, has its own international high-level scientific research center, cooperates with experts and research laboratories around the world, and is committed to delivering all nutrition experience to consumers. At any time, the audience can find the best health solution for pet.
Affinity Petcare旗下的Advance(爱旺斯)，作为有着专业兽医营养配方的品牌，拥有自有的国际级高水平科研中心，并与全球范围内的专家、研究室展开合作，致力于将所有的营养学经验送到消费者的手中。不管何时，受众都能为爱宠找到***的健康解决方案。

ADVANCE's product lines "Vet line", "Specific Needs" and "Maintenance" cover various needs of pets in different life cycles and different physiological states. It has gradually become a landmark brand of pet nutrition, recommended by a large number of pet hospitals and reached consumers.
Advance(爱旺斯) 旗下的多个产品线“处方粮系列”“特殊护理系列”“日常护理系列”，涵盖了宠物不同生命周期、不同生理状态的各种需要，逐步成为宠物营养学的标志性品牌，得到众多宠物医院的推荐，到达消费者手中。

As the brother brands of the parent company, Instinct & ADVANCE are both managed by Instinct Pet Food (Shenzhen) Co., Ltd. and its parent company Nature's Variety China Ltd in Greater China, including the operation and sales of the brand and products.
作为母公司的兄弟品牌，Instinct生鲜本能和Advance(爱旺斯)均由本能宠物食品（深圳）有限公司(Instinct Pet food (Shenzhen) Co.,LTD)和其母公司天然百利中国有限公司（Nature's Variety China LTD），负责品牌及产品在大中华区的运营及销售。

Join us to explore the mystery of “RAW” and Nutrition for pets!
加入我们，一起为爱宠探索生鲜和营养学的奥秘！