上海招聘

工作职责
品牌战略发展
参与年度商业计划。制定营销策略和日程表，以实现目标销售额、利润和市场份额目标，并建立品牌资产
识别消费者见解，并将这些消费者见解转化为品牌战略发展
通过每月记分卡分析，监控业务健康状况和竞争对手活动，使业务部门了解关键问题和机遇

营销计划管理
营销计划制定：领导营销计划的制定、执行、监控和审查，以确保品牌战略的实施和营销日程的一致性
连接计划制定：与数字营销团队和广告公司密切合作，为营销活动制定创新有效的连接计划
传播发展：与数字营销团队、广告公司和全球总部密切合作，发展与品牌战略相一致的创意和创新传播理念

跨职能沟通与协作
展示项目所有权，并与营销团队、销售团队、数据团队、全球总部和其他职能部门建立平稳健康的关系，以在市场上高质量地执行活动。
建立持续学习和优化流程

营销投资管理
有效分配营销预算并监控费用状况

任职资格
2-4年品牌营销和/或数字营销工作经验
在快速消费品行业工作的经验
体验推广小品牌，尤其是通过数字渠道
普通话和英语流利
成长心态（好奇，欢迎失败作为学习）
性能驱动（高标准，努力超越标准）
敏捷（在压力、实验和适应下茁壮成长）
强大的所有权（带来解决方案而不是问题，挑战现状）

寻找渴望学习、以绩效为导向、拥有强大所有权的营销专业人士加入快速增长的跨国宠物
食品业务。
该人员将负责制定品牌战略和制定营销计划，以实现品牌的销售、利润和市场份额目标，并建立品牌资产。

Job responsibilities
？ Brand strategy development
？ Participate in annual business plan. Develop marketing strategy and calendar to deliver target sales, profit, and market share objectives, as well as building brand equity
？ Identify consumer insights and translate those consumer insights into brand strategy development
？ Monitor business health and competitor activities to keep business informed on key issues & opportunities through monthly scorecard analysis
？ Marketing plan management
？ Marketing plan development: Lead campaign plan development, execution, monitoring, and review to ensure delivery of brand strategy and aligned marketing calendar
？ Connection plan development: Work closely with digital marketing team and Advertising Agency to develop innovative and effective Connection plan for marketing campaigns
？ Communication development: Work closely with digital marketing team, Advertising Agency, and Global HQ to develop creative and innovative communication ideas that is aligned with brand strategy
？ Cross function communication and collaboration
？ Demonstrate project ownership and establish a smooth & healthy relationship with Marketing teams, Sales teams, Data teams, Global HQ, and other functions for high quality campaign execution in market.
？ Establishing a process of continuous learning and optimization
？ Marketing investment management
？ Effective allocation of marketing budget and monitor expense status

Qualifications
？ 2-4 years working experience in brand marketing and or digital marketing experience
？ Experience working in in FMCG
？ Experience scaling small brand, especially through digital channels
？ Fluent in Mandarin and English
？ Growth mindset (curious, welcome failure as learning)
？ Performance driven (high standards and strive to beat standards)
？ Agile (thrives under pressure, experiments and adapts)
？ Strong ownership (bring solution instead of problem, challenges status quo)

Instinct Pet Food (Shenzhen) Co., Ltd. and its parent company Nature's Variety China Ltd. belong to Nature's Variety Inc.
本能宠物食品（深圳）有限公司(Instinct Pet food (Shenzhen) Co.,LTD)和其母公司天然百利中国有限公司（Nature's Variety China LTD），隶属于美国天然百利公司(Nature's Variety Inc)。

It aims to be responsible for the operation and sales of Instinct brand and products in Greater China.
As the advocate of “Raw” fresh nutrition, Instinct has always maintained a leading position in the U.S. market. It is committed to putting more natural, complete and unparalleled fresh nutrition into more pet bowls. Redefine better pet food and improve pet life. Together with thousands of pets, we will strive for a healthier, more energetic and longer life!
旨在负责Instinct(生鲜本能)品牌及产品在大中华区的运营及销售。
Instinct生鲜本能作为“RAW”生鲜营养的倡导者，在美国市场始终保持领先地位。其致力于将更多天然、完整、无以伦比的生鲜营养放入更多宠物的碗里。重新定义更好的宠物食品，提升宠物生活。和万千爱宠一起，为爱宠更健康、更活力、更长久的生活而努力！

Many product lines of Instinct, such as "Original", "Raw boost" and "Ultimate Protein", have been widely welcomed by Chinese pet lovers and have gradually become top imported pet food brand.
Instinct生鲜本能旗下的多个产品线“经典无谷（Original）”“原食生鲜（Raw boost）”“优质蛋白(Ultimate Protein)”受到中国宠物爱好者的广泛欢迎，逐步成为头部的进口宠物食品品牌。

At the same time, together with Nature's Variety Inc, Affinity Petcare is also a subsidiary of Agrollimen Group in Spain. It has more than 50 years of experience in animal food manufacturing. It is the largest pet food manufacturer in Spain and the first Spanish pet company to obtain the white list of export to China from the General Administration of Customs of China.
同时，美国天然百利公司所属的西班牙Agrollimen集团，旗下Affinity Petcare拥有超过50年动物食品制造经验，是西班牙***的宠物食品制造企业，也是***个获得中国海关总署输华白名单的西班牙宠物公司。

As a brand with professional veterinary nutrition formula, ADVANCE, under Affinity Petcare, has its own international high-level scientific research center, cooperates with experts and research laboratories around the world, and is committed to delivering all nutrition experience to consumers. At any time, the audience can find the best health solution for pet.
Affinity Petcare旗下的Advance(爱旺斯)，作为有着专业兽医营养配方的品牌，拥有自有的国际级高水平科研中心，并与全球范围内的专家、研究室展开合作，致力于将所有的营养学经验送到消费者的手中。不管何时，受众都能为爱宠找到***的健康解决方案。

ADVANCE's product lines "Vet line", "Specific Needs" and "Maintenance" cover various needs of pets in different life cycles and different physiological states. It has gradually become a landmark brand of pet nutrition, recommended by a large number of pet hospitals and reached consumers.
Advance(爱旺斯) 旗下的多个产品线“处方粮系列”“特殊护理系列”“日常护理系列”，涵盖了宠物不同生命周期、不同生理状态的各种需要，逐步成为宠物营养学的标志性品牌，得到众多宠物医院的推荐，到达消费者手中。

As the brother brands of the parent company, Instinct & ADVANCE are both managed by Instinct Pet Food (Shenzhen) Co., Ltd. and its parent company Nature's Variety China Ltd in Greater China, including the operation and sales of the brand and products.
作为母公司的兄弟品牌，Instinct生鲜本能和Advance(爱旺斯)均由本能宠物食品（深圳）有限公司(Instinct Pet food (Shenzhen) Co.,LTD)和其母公司天然百利中国有限公司（Nature's Variety China LTD），负责品牌及产品在大中华区的运营及销售。

Join us to explore the mystery of “RAW” and Nutrition for pets!
加入我们，一起为爱宠探索生鲜和营养学的奥秘！