上海招聘

REDFERN DIGITAL – E-COMMERCE OPERATION SPECIALIST

WHO ARE WE?

RedFern Digital is a China specific, full-service digital agency that helps brands navigate the digital

ecosystem, increase their brand awareness and convert that awareness into sales.

After 15 years in China, RedFern has grown alongside our clients, some of which are now among the

most successful brands in-market. Our team specializes in Digital Marketing & Strategy, Consumer

Research & Monitoring, Creative Design & Branding, Social & Paid Media, as well as Ecommerce and

Technical Integration.

JOB DESCRIPTION

Location: Changning, Shanghai

Type: Full-time

RedFern Digital is seeking an E-commerce Operation Specialist to join our international team to cultivate

and support clients while guiding them to their marketing goals and objectives in the China market.

岗位职责Responsibilities：

1、负责所有网店平台的日常管理，确保所有面向客户的渠道都是最新的、相关的、本地化的市场。这些商店将包括天猫旗舰店、社交店商店以及其他在线多品牌在线环境。

Responsible for the day to day management of the all online store platforms, ensuring all customer facing channels are up to date, relevant and localized to the market. Such stores would include Tmall flagship store, wechat store, and also other online multi-brand online environments.

2、根据品牌愿景，创建和规划绩效营销活动和交易策略，***限度地获取数据，实现预算销售和利润目标。；

Create and plan performance marketing campaigns and trading strategies, in line with the brand vision, to maximize data capture and achieve budgeted sales and profit targets.

3、管理付费流量的表现，重新定位渠道，社交媒体项目。职责包括优化这些渠道所需的报告、工具和流程。该人将需要与营销团队密切合作，共同开发和实施社会媒体计划；

Manage performance of Paid traffic, Re-targeting Channels, Social Media programs. Responsibilities include reporting, tools and processes needed optimize these channels. The person will need to work closely with marketing team to co-develop and implement social media programs.

4、管理企业电子商务活动的日常运营，包括B2C平台和多变量测试计划，以提高点击率和转化率，以及促销策略，包括日历和跨电子商务部门的定价策略，以推动业务目标；

Manage the daily operations of e-commerce activities for the business, including B2C platforms and multivariate testing initiatives to improve click rate and conversion rate , and promotional strategies that include calendars and pricing strategies across e-commerce segments to drive business objectives.

5、店铺日常安全维护，数据监控，问题检查，保证网店的正常运作，跟踪平台最新规则；

Responsible for online stores’security maintenance, data monitoring, problem checking on a daily basis, ensure normal operation and keep updated with the latest rules of platform;

6、协助商品维护信息等其他交代的事情

Assist in maintaining commodity information and other things

7、在电子商务和数字媒体方面保持卓越；掌握***，重点是理解和支持组织内的数字战略

Maintain excellence in e-commerce and digital media; keep current with new technologies with a focus on understanding and supporting digital strategies within the organization

岗位需求Job Requirements：

1、本科或以上学历，三-五年以上天猫运营和京东推广经验，经历过双11大促优先考虑；

Bachelor degree or above, at least three - five years experience or above operating on Tmall & JD and have experience operating Double 11 campaign is a plus;

2、了解天猫和京东等网络销售平台，优秀的运营及执行能力，能在快节奏的电商行业工作；

Familiar with Tmall & JD platform, good operation and execution skills and can work under pressure in the fast-paced e-commerce industry;

3、office使用熟练。中文母语，良好的英语书面和口头沟通能力

Proficient in office software. Chinese Native, good written and verbal English communication skill

4、有良好的团队合作意识，耐心、诚恳，有强烈的责任心和积极主动的工作态度。

Have a good sense of teamwork, patience, sincerity, strong sense of responsibility and proactive working attitude.

RedFern Digital is a China specific, full-service agency that helps brands navigate the digital ecosystem, increase their brand awareness and convert that awareness into sales. After 15 years in China, RedFern has grown alongside our clients, some of which are now among the most successful brands in-market.
瑞蕨(上海)营销策划有限公司（以下简称“瑞蕨”）是一家针对中国市场、为品牌提供综合服务的公司，我们为品牌提供专业对华市场指导、帮助品牌提升知名度并助其增长销量、赢得市场份额。经过15年在中国市场的历炼，瑞蕨与客户一同成长，并助力其中一些客户成为市场上最成功的品牌。

Our team specializes in Digital Marketing & Strategy, Consumer Research & Monitoring, Creative Design & Branding, Social & Paid Media, as well as Ecommerce and Technical Integration.
我们的团队由不同领域的专业人才组成，他们曾分别学习或从业于：市场营销、消费者研究与洞察、创意与设计、品牌策略、社交媒体营销、付费营销，以及电子商务和技术整合等专业领域。

Our background is commercial and our roots lie in Ecommerce and data driven analysis, together they derive actionable insights to optimize digital marketing strategies. We challenge our people to deliver measurable and successful campaigns for our brands no matter the budget, no matter the platform. We pride ourselves on our ability to commercially understand all aspects of the consumer journey from point of contact to purchase.
我们拥有商业业务的背景，强项是对于电子商务数据全面而深入的分析，从而帮助客户提出最有效的解决方案及战略以帮助品牌优化营销。无论多少预算、是哪个平台，我们竭力为品牌量身打造营销活动，并获得了显著的成果。另外，我们还具有深入而全面剖析消费者行为的能力，并为此深深自豪。

We’re a culturally rich team from all corners of China, with both education and work experience in overseas markets such as Australia, Germany, New Zealand, the USA and the UK.
我们是一个多元而国际化的团队，成员来自中国各地并有着包括在澳大利亚、德国、新西兰、美国和英国等国家和地区的教育或工作背景。

The experience within our team enables clear and transparent communication with our clients, ensuring that your values, USP’s and identity are represented strategically for the China market.
团队的经历和经验使得我们能更清晰而有效地与客户沟通，从而确保品牌所传递的价值和产品定位能够更准确而有力地代表品牌，并在中国市场站稳脚跟。