上海招聘

Client Industry International fashion apparel and accessories

About the Role

Based in PRC Shanghai Office, the Marketing & Communications Director will be responsible for overall marketing disciplines in Greater China, from strategy development, advertising, public relations, CRM, branding, product launch, digital marketing, market research, competitive analysis to event promotions.

Responsibilities

? Establish and manage the marketing and promotional strategies to maximize business interests and to expand business opportunities

? Create marketing synergy for brands through integrated marketing solutions

? Centralize the marketing functions of the portfolio of brands to utilize resources. Assist Senior Management to control the marketing budget. Review and report about the marketing activities and expenditures to Senior Management. Balance and control the budget by prudent allocation of resources

? Formulate strategic marketing and operation plans, align with different Divisions to implement appropriate marketing programmes. Maintain market awareness, sensitivity and response to the changing customer and market needs

? Responsible for working with the marketing teams of the various brands to establish rapport, demonstrate deep understanding of the brands thereby projecting an aspirational image of corporate toward the brands and maintain active dialogue to ensure synergies between corporate and the brands’ international efforts

? Act as an advocate & provide leadership to key stakeholders to formulate a comprehensive & innovative digital marketing strategy by fully leveraging the digital ecosystem, e.g., web, social, mobile, O2O channels, etc., to drive business & brand results

? Develop & cultivate an in-house digital marketing/content team and creative agency network to enable exciting brand engagement with target customers, especially millennials with fast iteration

? Stay on top of new trends, understanding evolving digital landscape, able to drive results & think holistically on digital/ traditional, paid & own channels; educate marketing team members on emerging trends and digital competitive initiatives

? Build and maintain a good network of celebrity and KOLs to maximize the efficiency of ROI on KOL investment

? Responsible for media buy (online & offline) and content distribution channels to ensure maximum ROI

? Calculate investment output for online marketing budget to help brand teams on online sales projection

? Develop and implement a customer loyalty program and VIP Club Programme

? Build and develop CRM to its full capacity to monitor and enhance the understanding of consumer behavior with the aim of targeting the marketing effort more effectively

Experience and Qualifications

? Fluent written and verbal skills in English and Chinese

? A Bachelor’s degree in Marketing, Communications, Public Relations or related disciplines; an MBA is a plus

? A minimum of 10 years of marketing & communications experience in both MNC and reputable local companies with a regional scale, exposure in luxury retail / fashion group highly preferable

? Proven track record in establishing and uplifting the image and branding of a company, exposure in coordinating the promotion of multiple brands within the same company setting highly desirable

? Experience in digital strategy and ensuring initiatives play out in the digital world

? Strategic thinker with the ability to translate ideas into workable solutions. Strong business acumen at both strategic and operations levels

? Strong stakeholder management skills (both internal and external) with excellent interpersonal and communications skills; works well with people from diverse background and cultures

? Excellent organization skill and able to manage multiple projects in a fast changing environment

? Demonstrated success in designing & running multi-channel, performance-focused digital campaign across paid, owned & earned media

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