Director of Marcom 市场传讯总监
上海金桥红枫万豪酒店
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2021-01-14
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:1-1.5万/月
- 职位类别:旅游产品销售
职位描述
Policies and Procedures
Follow company and department policies and procedures.
Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
Protect the privacy and security of guests and coworkers.
Maintain confidentiality of proprietary materials and information.
Perform other reasonable job duties as requested by Supervisors.
Guest Relations
Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
Engage guests in conversation regarding their stay, property services, and area attractions/offerings.
Address guests' service needs in a professional, positive, and timely manner.
Thank guests with genuine appreciation and provide a fond farewell.
Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
Communication
Prepare and review written documents (e.g., business letters, memoranda, reports), including proofreading and editing written information to ensure accuracy and completeness.
Exchange information with other employees using electronic devices (e.g., email).
Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.
Speak to guests and co-workers using clear, appropriate and professional language.
Talk with and listen to other employees to effectively exchange information.
Discuss work topics, activities, or problems with coworkers, supervisors, or managers discreetly and quietly, avoiding public areas of the property.
Make sure correct usage of hotel logo as well as accuracy of hotel promotional messages in all collaterals that are produced by joint promotional partners
Working with Others
Develop and maintain positive and productive working relationships with other employees and departments.
Support all co-workers and treat them with dignity and respect.
Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
Partner with and assist others to promote an environment of teamwork and achieve common goals.
Physical Tasks
Enter and locate work-related information using computers and/or point of sale systems.
Read and visually verify information in a variety of formats.
Sales
Promote awareness of brand image internally and externally.
Develop marketing materials for promotional events, property tours, and conferences.
Gather materials and assemble information packages (e.g., brochures, promotional materials, maps, price lists, or menus).
Public Relations
Respond to all daily general media inquiries via email, phone, and/or written correspondence.
Refer requests for information from the media to an appropriate spokesperson or information source.
Establish and maintain contacts with press, radio and TV at local, regional and international levels
Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software.
Support activities and initiatives to bolster the property's reputation and image in the media and in the community.
Make updates to property website by making changes directly to the website or by coordinating with appropriate others in order to make updates.
Support media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours.
Coordinate on-property visits from media, including reservations, amenities, special requests, and dining.
File and update digital library and press clippings.
Attend daily line-ups promptly.
Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
File information and update press database, including list of all media contacts and media distribution lists (e.g., contact information, magazine circulation and demographics).
Assist with on-site media relations for local events, including, but not limited to, grand openings/anniversaries, marketing/promotional events, and other press functions.
Receive visiting journalists in person, greet them on arrival and entertain them, providing all relevant background information and materials about the hotel for positive coverage of the hotel
Write and edit copy, quality control of design of all materials for hotel collaterals and print advertisements
Marketing & Planning
Prepare the communications plan and budget plan for the year in accordance with the hotel marketing plan
Handle all liaisons with the designated advertising agency and ensures that the creative is of high quality, attention-grabbing and in accordance with the corporate guideline and the established market position and image of the hotel
Supervise, direct and co-ordinate photo assignments, ordering of photographs, writing and sending of press releases, e-mails and letters of congratulations to people in the community
Ensure the high quality of all photography for promotional collaterals and for the use of publicity
Work closely with the Sales and Marketing Department in delivery of updated information and appropriate images to publications for hotel directory listings and hotel index/references
职能类别:旅游产品销售
公司介绍
上海金桥红枫万豪酒店坐落于金桥进出口加工区,与世界五百强企业总部毗邻而居,与著名的“绿色城市”碧云国际社区交相辉映。酒店毗邻美丽的碧云体育公园及河道,周边社区提供丰富多样的餐馆、酒吧及商场。酒店距离陆家嘴、外高桥自由贸易保税区及张江高科技园区仅15分钟车程,距离上海迪士尼乐园仅20分钟车程,距离浦东国际机场45分钟车程。酒店拥有324间风格现代且典雅的客房及套房,以及66套酒店式公寓,可充分满足商务旅行人士的需求。会议区域总面积逾1,700 平方米,其中包括655平方米的大宴会厅及10个大小各异的会议室,并且均配备有先进的会议设施及设备。独具特色的万豪轩中餐厅、卡萨琳戈意大利餐厅和都会尚膳全日餐厅为广大饕客精选优质食材,提供多种融合东西方特色的美味选择,更加彰显海派文化的海纳百川。
联系方式
- 公司地址:地址:span新金桥路15号