Marketing & Communication Officer (for 6 months)
ACCA (特许公认会计师公会)
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2020-12-27
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位类别:市场/营销/拓展总监
职位描述
This is a 6-month fixed-term position.
Job Purpose:
This position is to maximise the impact of ACCA brand and products by implementing ACCA Central China’s marketing strategy through delivering online and offline marketing campaigns, event marketing, exploring new digital solutions that will well serve the purposes of ACCA branding, leads generation and nurturing, students/members retention, and improve customer journey.
This role is also responsible for supporting team manager to keep / strengthen relationship with local partners and build relationship with new partners, including local government departments, institutes and other partners to build and keep the local communities of profession, and licence to operate, unlock the potential of partners and enhance ACCA branding in local market.
This role needs to support other teams’ activities and events to contribute to ACCA’s business development and explore more growth opportunities.
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Key Responsibilities:
Support line manager to design and implement digital marketing plan with team manager for Central China to generate leads, branding, and improve customer journey to increase customer’s satisfaction, branding and market share.
Design and produce marketing collateral for different teams with quarterly global theme and PI report.
Support line manager to organise signature events of Central China, including Annual Conference and JHC to increase customers’ engagement and ACCA brand.
Organise joint events with local regulators and partners and other teams to enhance ACCA branding and deliver ACCA brand promise.
Keep relationship with existing local partners, including regulators, local CPA, SSE, SNAI, listed company associations in different provinces by regular communication and joint activities to achieve the local recognition and talent policy.
Build relationship with new partners by leveraging PI works and ACCA network.
Support other teams with marketing resources for better B2B or B2C business development
Support line manager to implement China national marketing campaigns.
Support team manager to better manage team resources and drive better outcome.
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Knowledge, Skills and Experience:
The candidate will use his/her experience in e-Marketing to engage with key governmental and organisational stakeholders and further build ACCA brand. S/he will be adept at building and maintaining relationships and communicating clearly Chinese and English both orally and in writing. S/he will be expected to demonstrate an in-depth knowledge of the e-Marketing and digital media. S/he should have/be:
Knowledge:
Bachelor’s degree
Skills:
Working knowledge of Adobe Creative Suites such as Acrobat, Illustrator and InDesign is preferred
Self-motivated and good team working
Good presentation and communication skills
Proactive in generating new ideas
Excellent written and oral skills in both Chinese and English.
Experience:
3 years ‘experience in marketing or public relations fields
Previous experience with digital marketing and event marketing function
Experience in the professional service or education would be advantageous
Experience in handling multi-task and good at time management
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Additional Information:
Travel within Central China, including overnight stays when needed
Work overtime on weekdays or weekends.
Proficient in computer skills, excellent spoken and written Mandarin and English
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职能类别:市场/营销/拓展总监
公司介绍
ACCA为全球180个国家的200,000名会员及486,000名学员提供支持,从雇主的技能需求出发,为会员和学员的事业发展提供完善的专业服务。ACCA透过全球101个办事处和中心,以及全球超过7,200家认可雇主,为员工的学习与发展提供高标准服务。ACCA致力于维护公共利益,提倡适度的会计监管方式,???同时,通过开展国际化研究,不断提升财会行业的声誉与影响力。
目前,ACCA的核心——ACCA专业资格正在进行重大创新,以确保我们的会员继续成为全球倍受推崇和青睐、与时俱进的专业会计师。
ACCA自1904年成立以来,一直秉承着独特的核心价值,即机遇、多元性、创新、诚信和责任。了解详情,请访问ACCA网站:******************
About ACCA
ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants, offering business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. ACCA now has 6,700 members and 78,000 students in mainland China, with 9 offices in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Shenyang, Qingdao, Wuhan and Changsha.
ACCA supports its 200,000 members and 486,000 students in 180 countries, helping them to develop successful careers in accounting and business, with the skills required by employers. ACCA works through a network of 101 offices and centres and more than 7,200 Approved Employers worldwide, who provide high standards of employee learning and development. Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and influence.
ACCA is currently introducing major innovations to its flagship qualification to ensure its members and future members continue to be the most valued, up to date and sought-after accountancy professionals globally.
联系方式
- 公司地址:地址:span上海市淮海中路381号中环广场