上海招聘

ROLE AND RESPONSIBILITIES

Leads the Marketing function and manages all marketing activity for GBI, supports sales and client relation activities to maximize revenues. Responsible for the planning, development and implementation of GBI’s marketing strategies across the GBI product suite. Oversees the development and implementation of support materials and services for the marketing, and communications efforts. Work directly with the product team to understand the product development cycle and to develop and implement product launch strategies. Directs the efforts of the marketing staff and coordinates with other functions within the organization for the development and implementation of the marketing efforts.

1.      Responsible for creating, implementing and measuring the success of:

• A comprehensive annual brand, marketing and communication plan that contributes to the development and enhancement of the organizations image and position within the marketplace and supports the achievement of annual revenue and profit goals
• All of the organizations, marketing and communication activities and materials

2.      Liaise with product development to:

• Conduct market testing to determine the feasibility of new products and/or product enhancements
• Develop product marketing plan with detailed Go-To-Market strategies for new products
• Ensure the consistent articulation of GBI’s desired image and position for each product
• Actively identify the appropriate channels for communicating details of the various products in the GBI product suite

3.      Provide support to sales and client relations activities including market assessment, client segmentation and targeting, competitive intelligence insights and sales support and training materials

4.      Coordinate the appearance of all GBI’s print and electronic materials such as letterhead, use of logo, brochures, product presentations, etc.

5.      Ensures that the organization regularly conducts market research and monitors trends

6.      Leads brand, marketing and communications projects as assigned

Planning and Budgeting

7.      Understand the changes in the competitive landscape to assist in the planning and development of new product offerings and provide suggestions on competitive threats and available opportunities

8.      Develop short and long-term plans and budgets for marketing and communication activities, monitors progress, assure adherence and evaluates performance

9.      Recommend short and long term organization goals and objectives to the commercial director

10.   Keep informed of the developments in the fields of marketing and communications

Expected Abilities:

?       Fluent in English, native Mandarin      

?     5 years’ working experience with focus on SEO, building media partnerships, and event presentations

?       Bachelor degree holder as minimum requirement

?     Strong networking and communication skills, preferably with networking experience in the life science or pharmaceutical related industry

?       Experience at a service provider to the pharmaceutical industry strongly preferred – market research, data, consulting, software etc.

GBI 2002年成立于上海，专注中国市场，为药企、器械企业和其他服务提供商建立多元的市场情报解决方案组合。GBI的高附加值行业信息、新闻及数据服务能力帮助个人和组织做出以数据为驱动的决策，更高效地沟通。

目前，GBI的产品及服务主要涵盖两个方面：信息与洞察产品、数据与分析服务。信息与洞察产品包括三个不同类型的数据库：SOURCE、DEVINT、METRIX。

◆ SOURCE 医药竞争情报在线数据库
   为医药行业的专业人士提供行业新闻、数据情报、分析工具，帮助企业作出以数据为驱动的关键决策。
◆ DEVINT 医疗器械竞争情报在线数据库
   整合了产品、公司、市场等方面的数据，并通过分析工具、及时的行业政策与新闻帮助企业作出以数据为驱动的关键决策。
◆ METRIX KOL医学专家在线数据库
   医疗行业专业人士筛选、追踪 KOL医学专家，更为高效寻求合作者，便捷地让研发人员掌握药物的研发状况，市场营销人员策划与执行市场推广方案将更为精准有效。

作为一个值得信赖的情报提供者，GBI与跨国公司及国内企业建立了长期的密切合作关系，共同推动医疗保健行业持续向前发展。目前公司客户覆盖95%以上跨国药企、中国创新药企业、咨询公司及投资公司。