上海招聘

Overall purpose of role

The main purpose of this role is to support the delivery, implementation and monitoring of effective strategic and tactical marketing plans to engage with ICAEW students.  

The role is varied and challenging, where you will provide administrative support on key projects to the manager in order for her to achieve the corporate goals and business strategy. 

This role will give you the opportunity to: gain experience of working in a varied marketing role, which includes developing social media campaigns, managing new and existing online content, reviewing communication channels, generating success stories and implementing your ideas; undertake project work that relates to our strategy and team objectives; work collaborative with teams across different markets and the organisation in the UK; develop a knowledge of business, IT and internal systems.

 

Main responsibilities of role

• Support the manager to develop, deliver and monitor effective and creative marketing and communications plans for areas of responsibility.  
• Develop and deliver tactical plans, as specified by the manager, to support the team’s marketing plan and strategy. Plans should use a variety of channels to promote resources, support and benefits to ICAEW students. 
• Manage the day-to-day running of our student social media channels including: developing a social media strategy, posting regular and relevant content, monitoring insights, increasing the level of engagement with students and being the main contact with the social media team. 
• Support on developing, delivering and suggesting relevant content for regular e-newsletters, quarterly magazine, webinars, website and creating new success stories for students and employers. 
• Input into and support the delivery of ad-hoc marketing projects and campaigns, assigned by the manager.
• Work collaboratively with internal stakeholders and develop relationships with external stakeholders, suppliers and agencies. 
• Manage budget allocated and timescales set by the manager for areas of responsibility. 
• Monitor the effectiveness of campaigns and make recommendations for activity to be ceased, adjusted, trialled. Monitor and review relevant competitor activity. 
• Act as a valued point of contact for advice and a go-to team member.
• Specific duties will vary from time-to-time in line with the business organize.

 

 Candidate profile  

• Extensive experience of business development ideally within a professional services/ financial services sector and/or experience in an educational environment 
• Resourceful and result driven
• Excellent negotiation and project management skills

• Good presentation and public speaking skills
• Familiar with Chinese social media marketing
• Ability to work independently
• Fluent in Chinese and English
• Frequent travel needed 
  

    英格兰及威尔士特许会计师协会（The Institute of Chartered Accountants in England and Wales，简称 ICAEW）成立于 1880 年，总部位于英国伦敦，是全球最具权威性的会计专业组织之一。在全球超过 180 万名特许会计师和学员之中，有超过 189,500 名是 ICAEW 的会员和学员。ICAEW 在全球与 14 个来自不同国家和地区的专业会计师团体资格互认，与中国注册会计师协会课程互免，并与超过全球 6000 多家认可雇主企业紧密合作。
 
    CAEW 是全球特许会计师联盟（Chartered Accountants Worldwide，简称 CAW）的创始成员。该联盟拥有 75 万名会员，遍布全球 190 个国家，致力于提升全球特许会计师的专业知识和技能。我们相信特许会计师将成为推动变革的中坚力量。通过分享商业洞见及专业知识，我们将助力创造一个强劲、可持续发展的世界经济环境。