上海招聘

Role & Responsibilities:

Job Definition (Key Purpose of the Job) :

Digital Titan activation & partnership manager plays an important role to drive our Distort initiatives on leveraging partnerships, building strong corporate platform and growing our business.

With holistic understanding of all major aspects of digital, this role is accountable in activating turn key solutions around analytics from digital Titans (Ali & Tencent), introducing new approach, tools through effective partnerships with digital platforms (e.g. Alibaba & Tencent), which all result in accelerated business growth and key fundamentals for the future.

Long term career development could involve either a career path within Strategy function or shifting to brand digital role within VF organizations.

Key Result Areas :

Drive digital platform enabled analytics and activate insights for digital GTM to support brands’ growth

- Be the point of contact for platform offered analytics tools and drive tools utilization, including Data bank, Strategy center, Uni-marketing, Business consultant, Tencent Data lab & others

- Support Titan analytics playbook updates and regular management reporting

- Work with brands on activation projects – e.g. consumer assets expansion, KOL leverage, big data driven marketing & communications etc.

- Collaborate with team members for regular brand communications to drive better insights to action

- Collaborate with brands & functional teams on Titan big data integration into business decision process

- Drive knowledge built up via digital approach (e.g. short videos)

Support Titan (key digital platforms – Ali/ Tencent/ Byte Dance) partnership

- Collect business needs and prioritize focused areas for Titan solution exploration

- Support liaison with Titans on new tools & platforms

- Maintain working level relationship with various teams in Alibaba, Tencent, Byte Dance to identify potential leverage/ collaboration opportunities

Behavioral Competencies -

Essential –

- Communication

- Driving for results

- Building Partnerships

- Building trust

- Business Acumen

Desirable –

- Customer Focus

- Innovation

- Adaptability

- Continuous Learning

Functional Competencies –

List down specific set of functional skills required to perform in this role

- Deep understanding on China digital landscape with strong knowledge in platform enabled analytics tools, Data bank, strategy center, Uni desk etc.

- Strong digital analytics skills with sound business acumen and logical thinking.

- Strategic mindset with an attitude of “achiever” for driving insights to action together with brands.

Ability to work independently and comfortable with ambiguity and complicated matrix.

Experience

Minimum Relevant Experience: 3 years

Minimum Supervisory Experience: NA

Nature of Work: Digital / Analytics/ Strategic partnership/ Data driven marketing

Experience of Uni marketing (including the utilization of different tools involved such as Data Bank, Uni desk) and platform enabled big data tools. Experience of driving data based insights activation within marketing, digital/ ecommerce team or in a service provider/ agency or platform (e.g. Alibaba).

The ideal candidate will have good knowledge on Alibaba & Tencent tools and possess a network within their ecosystems. Retail or ecommerce experience is a plus.

A strong relationship-builder having worked in a complicated matrix, capable of gaining trust & buy-in from key stakeholders.

Academic Qualifications

Minimum Degree Held: Bachelor

Subject Expert In: NA

Certifications Required : NA

Language Proficiency:Fluent in : English/ Mandarin

美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

 美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most.

We connect our deep sense of Purpose with our relentless drive to succeed to create value for a broad set of stakeholders.

Everything we do – from the products we make to the actions we take – is about enabling people to live sustainable and active lifestyles.