上海招聘

Purpose of the role:

The CRM Manager is the key role to create, implement and maintain the best practice processes in CRM data management, marketing automation and integrated campaigns for all malls belong to Brookfield Properties.

The candidates need to have deep CRM knowledge and proven success in implementing data-driven marketing campaigns.

Responsible for:

1.Create and manage CRM programs for all malls belong to Brookfield Properties China.

2. Drive and facilitate various projects related to consumer data intelligence with the aim of building loyalty and retention

3. Design and implement cross-channel communication workflows to drive deeper consumer engagement

4. Develop processes and best practices for implementing data driven marketing campaigns

5. Achieve campaign optimization by forming hypothesis and implement split-tests in order to improve marketing performance

6. Be the go-to person for all questions relating to campaign management set up

7. Look for anomalies improvement opportunities for CRM programs and marketing automation  

8. Contribute to vision and roadmap development of the CRM platform

9. Introduce and drive marketing automation initiatives

10. Reviewing and implementing industry best practices

11. Manage vendor relationships

12. Continuously review and optimize way of working together

13. Keep all stakeholders alighed and focused on the deliverables in order to deliver the end product according to the timelines and specifications

Qualifications/Experience/Skills：

1. Bachelor's degree in business and economics related

2. Five+ years experience in statistics and data mining within a CRM and loyalty marketing environment.

3. Experience of leading and executing CRM campaigns

4. Analytical, strategic, understand business requirements, strong ability to identify insight from data

5. Good command of business English both oral and written Proficiency in Microsoft Outlook, Excel, Word and PowerPoint

6. Strong attention to detail, demonstrated ability to handle multiple projects and details simultaneously

7. Strong organizational skills with ability to set priorities and meet deadlines

8. Demonstrated ability to determine needs and achieve results without close supervision

9. Strong team player

10. Ability to communicate effectively with internal and external custome                   

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