上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展专员招聘

Brand & Marketing Specialist

开利空调冷冻系统(上海)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:机械/设备/重工

职位信息

  • 发布日期:2020-10-19
  • 工作地点:上海-浦东新区
  • 招聘人数:1人
  • 工作经验:1年经验
  • 学历要求:本科
  • 职位月薪:0.8-1万/月
  • 职位类别:市场/营销/拓展专员

职位描述

Brand marketing management

  • Responsible for upgrading the Global RLC & VRF brand image by following WHQ brand guideline
  • Sound budget allocation and reliable budget management with the fundamental goal of sustainable investment that pays off
  • Developing sub-brands and guidelines that might be needed by the business
Selling tools development
  • Responsible for all RLC & VRF selling tools development: catalogue, brochure, video, training materials etc
  • Responsible for the all marketing materials of product related, and be aligned with new product launch plan
  • Multimedia contents development and publish in different channels (social media, website, newsletter, etc.
Media & PR
  • Responsible for growing, shaping, and maintaining global RLC & VRF reputation and brand
  • Supporting both internal and external communication
  • Identifying media opportunities, maintaining existing media relations, and promoting positive public awareness, such as BSRIA, Chinaiol, JARN
Digital Marketing
  • Planning and implementation of digital marketing initiatives and projects in cooperation with regional marketing
  • Keep pace with marketing automation, search engine, social media and internet marketing industry trends and developments
  • Drive and support RLC & VRF social media strategy across different region’s digital social channels
Events management
  • Professional projects execution with creative and strategic thinking, making right use of resources.
  • Understand new trends & innovation in events area even whole communications field;
  • High-quality event project execution and cost control with efficient agency management.

公司介绍

开利中国作为世界***的高科技楼宇系统供应商,联合技术环境、控制与安防在世界各地拥有51家工厂和39个设计中心,大约50,000名员工,业务遍及180多个国家。
开利空调冷冻系统(上海)有限公司作为开利中国全新的制造中心将于2018年年年底全面投入运营。
2018年底,我们将会完成通惠工厂、压缩机工厂、零件中心的搬迁;并在2022年底前,完成二阶段机组工厂的搬迁。

联系方式

  • 公司地址:地址:span海欢路388号近金石路罗东路