上海招聘

Develop a content marketing strategy that drives brand awareness, sales enablement, leads generation, customer engagement, sales and customer retention.

1. Collaborate across functions to deliver an effective content marketing strategy and content calendar to serve the business objectives. 

2. Creative marketing campaign scheming by marketing integration of cross channels for the most optimal branding purpose.

3. Lead content creation, review, and publishing of marketing conference/trade show materials, solution decks, EDM, social posts, landing pages, videos, webinars, infographics, etc.

4. Content optimization and qualification to ensure the utmost marketing effect by improving the user experience, the engagement and business conversion by considering the SEO technics. 

5. Hands-on experience growing brand awareness, community and engagement through social media.

6. Data-driven and analytical thinker, constantly mining for insights to drive the business growth and improve digital & social campaign performance thru content marketing.

7. Excellent knowledge of tools like SFDC, SCRM and Google Analytics with the ability to identify, develop and track KPIs to drive informed decision making and refining social media and content strategies. Creating, editing or proofing professional internal and external communication.

岗位要求：

1. 8+ years of related content marketing & social media marketing experience.

2. Superb writing skills with a data-driven and highly analytical view.

3. Experience in SEO, ORM, SEM operation is preferred

4. Demonstrated creativity and creative management, including experience in leading creative work.

5. Digitally savy, active on social media and highly curious about new digital trends.

6. Ability to think both strategically and tactically.

7. Enthusiastic, positive energy and able to work well under pressure.

8. Good time-management skills with the ability to meet deadlines consistently.

9. Ability to multi-task and keep up in a fast-paced environment.

10. Excellent capability in English speaking and writing.

11. Digital Marketing and media working background.
    

 

德莎（tesa），总部位于德国汉堡，拥有百年涂胶技术与产品开发经验，为工业合作伙伴、专业工匠和终端消费者提供7000多种先进的自粘产品及系统解决方案。产品应用涉及汽车、电子、造纸印刷、建筑、家电、新能源、消费品和工匠产品等众多领域，业务遍及全球100多个国家。我们始终倾听客户需求，致力于产品和技术的持续创新研发，全球500多名研发人员平均每年创造约100项新专利技术。我们在全球拥有56个子公司和14个生产基地，约4900名员工。

德莎隶属于德国拜尔斯道夫（Beiersdorf）集团，集团旗下还拥有国际知名化妆品牌莱珀妮（la prairie）、妮维雅（NIVEA）、优色林（Eucerin）及医用胶带HANSAPLAST等。德莎在德国市场的知名度达到98％，tesafilm？ 更被收入杜登 (Duden) 德语词典。德莎大中华区总部位于上海，在苏州设有生产基地、研发中心及应用实验室，并在其它各地设有10家销售公司，为客户提供优质高效的本地化服务。