上海招聘

Purpose & Overall Relevance for the Organization:

?        To lead and manage a highly impactive, brand orientated consumer experience within the Flagship store.

?        To manage the end-to-end service experience of all consumer touchpoints.

?        Leading a team of CE experts that provide a one-of-a-kind experience for our Flagship and Creators Club consumers.

?        Establish and maintain a culture of consumer centricity within the store and team.

?        Leading on overall consumer engagement plans which drive increased conversion rates. 

?        Provides innovative ideas to develop experiences that showcase our brand

Key Responsibilities:

?        Developing holistic consumer journeys and shaping all consumer touchpoints: events, digital and print communication, social media interactions, to drive consumer conversion rates across all stages of engagement.

?        Track, oversee and optimise all consumer interactions.

?        Foster consumer loyalty through high-quality interactions at each step and touchpoint.

?        Responsible for improving the experiences consumers have with brand, with the goal of increasing consumer satisfaction, brand engagement and conversion.

?        Responsible for the execution of all consumer touchpoints i.e. Activation Zone, Concierge Desk/team, 3rd party Services, Test & Create and Creator Hub Areas as well as providing expertise in service for all key product categories

?        Accountable for the seamless execution of in-store activations events, in collaboration with the Senior Marketing Activations Manager, Senior VM Manager and Senior Retail Operations Manager.

?        Partners with all Senior Managers to ensure a unique Flagship experience at the key touch points and consults to provide suitable training, scheduling, and feedback for the Expert staff.

?        Proactively coach the experts in store and partner with the retail training team to provide a 365’ education to drive ongoing training and development.  

?        Supports and coach’s leadership to create a highly engaging and impactful shopping experience by adhering and elevating operational standards and process.

?        Understands the behavior and patterns of the Flagship store’s consumer base, draws conclusions from this and consults store teams to meet or exceed consumer expectations continuously.

?        Builds a team that is diverse and multi lingual to enhance consumer engagement

?        Provide feedback to all store teams on execution of service model across all departments.

?        Creates and drives a service culture by ensuring all activities are centered on the consumer.

?        Positively communicates and role models the Brand Values.

?        Positively influences all business stakeholders by offering suggestions and ideas on ways to improve operations and processes.

?        Communicates a desire to learn and seizes all available opportunities to drive own development and increase performance.

?        Drive appropriate level of audience segmentation to deliver personalised and relevant consumer touch-points

?        Take responsibility for regular updates of the effectiveness of these plans against targets and adapt all communication plans to reflect the changing needs of target audiences.

?        Lead on the development of consumer benchmarking tools and analysis, to understand activities undertaken by competitors with a focus on recruitment, events, communication and overall consumer touch points

?        Take full ownership of key performance indicators relevant to stages of consumer engagement

?        Drive the development of a reporting/meetings framework and tracking of results

Key Relationships:

• Consumers, Peers, Key Retail Support Functions i.e Marketing Activations, VM, Operations, Vendors and Supports Functions, London Key City Team

Requisite Education and Experience / Minimum Qualifications

• 4-year college or university degree in business, retail management, or related field.
• Minimum 7 years’ experience working in a sports/fashion consumer & commercial focused retail environment with a minimum 5 years of leadership experience.
• Experience in managing high level retail image and delivering consumer in-store experience
• Geographical mobility is preferred.
• Experience in people management, leading and directing multiple team members in a busy task-oriented environment.

THP Creatives (Thornehope) is an innovative, professional & international experience design & event management agency.

We have been offering the complete face-to-face marketing communication solutions for selected industry leaders and potential champions since 2009.

Thornehope means delivering extra value for clients, for team and for yourself through dedicated work & smart collaboration.

We are NOT for everyone because we believe that great minds think alike.

We are NOT interested in becoming the biggest team because we believe that quality is our priority, not quantity.

We are NOT replying on few "super-heros" because we believe that only great team wins championships.

Why we are unique?

Because we are THP.