上海招聘

JOB DESCRIPTION:

As Maison Ferrand’s brand Marketing Executive in Shanghai, S/he will be responsible for Maison Ferrand related brand plan activations and events from planning to execution in order to efficiently promote the full range of MF product line.

Team work and trans-regional collaboration with the company’s teams in China will be a must so as to best contribute to the company’s overall positioning and results.

S/he will report to the Proof & Company’s Marketing Director, with a dotted line reporting to Maison Ferrand APAC Brand Manager.

The position will entail the following responsibilities:

Brand Event Execution

· Conceptualize, plan, manage & execute local trade marketing plan align with brand objectives and budget

· Execute the brand representatives visit schedule and activities, some travelling required;

· Prepare and circulate event check list, post-event summary and P&L form;

· Coordination between different city representatives for seamless event execution.

· Prepare monthly event marketing report

· On-site interpretation may be required for certain events.

E-Commerce Asset Management

· Ongoing management of Ferrand e-commerce pages

· Maintaining photo and video assets in all online stores

· Ongoing price checking to ensure that no independent Taobao stores are violating pricing standards.

· Communication with TPs to support with visual asset database building.

· Support TPs for key sales promotions

PR & Communications Management

· Maintain local media relationship, and / or work with external agency to achieve maximum PR target

· Social media releases based on brand strategy, and business development in Greater China

· Wholesale communication support

· Brand communications + ROI recaps

· Ongoing communications and reporting back to APAC Brand Manager

· Sales ROI on different brand activations

JOB REQUIREMENTS:

Minimum 1 years event or trade marketing experience in wine, F&B industry or lifestyle industry

Outgoing personality, passionate, pro-active and self-motivated

Excellent communication, copywriting and collaboration skills to work between teams and external agencies

Outstanding outreach and public relations capacity and excellent social skills, interpersonal skills, communication skills and ability to solve urgents requests is required

Working knowledge of design programs: AdobeS uite, Microsoft Office Suite

A good personal image and temperament

Excellent written and spoken English & Mandarin. French is preferred, but not required.

About Proof & Company

Proof & Company is one of Asia Pacific’s leading independent spirits companies, merging a disruptive approach to independent spirits distribution with a team of highly regarded bartenders and educators, a customer-focused mindset, and the region’s leading hospitality clients. From offices in Singapore, Hong Kong, Shanghai, Beijing, Shenzhen, Melbourne, Sydney and Auckland, Proof & Company manages the exclusive distribution of a portfolio of independent spirits, craft cocktails ingredients, and premium bar tools and glassware. Proof’s award-winning team of Spirits Evangelists is one of the most well-regarded creative teams in the cocktail and spirits community globally. Together they guide the development of bars for clients across Asia. Five of these bars ranked in the World’s 100 Best Bars in 2016, 2017 and 2018, including Proof & Company’s own cocktail bar, 28 HongKong Street in Singapore. JERRY, its modern beverage learning platform, delivers online professional education to leading bars, restaurants and hotels worldwide. True Believers, Proof & Company’s proprietary brands division, makes quality craft spirits accessible to a broader market.

About Maison Ferrand

Maison Ferrand is the result of the encounter in 1989 between Alexandre Gabriel and one of the oldest winegrowing families in the Cognac region. Alexandre Gabriel’s intention was to breathe new life into Maison Ferrand and make it the world’s best cognac. He wanted to maintain age-old, craft-based production methods which were worlds apart from mass production techniques, and sought to bring back to market the true expression of Grande Champagne’s – known as Cognac’s finest region – great terroir.

The emodiment of authenticity and character are the core values that Maison Ferrand has built its business upon. Firstly with cognac, then with other distinctive fine spirits such as gin, whose particular character is based on a unique production method…

As the world’s first integrated craft beverage partner, Proof & Company China takes a holistic approach to working with our clients – one that spans beverage program development, spirits supply and sourcing, and ongoing support and training. We have found this to be the surest way to deliver a world-class beverage program that can be sustained over time.