上海招聘

We are currently seeking a Senior Digital Marketing Executive who will report to an Assistant Digital Marketing Manager in Kering Eyewear China

Your opportunity

The potential candidate will need to be customer-oriented and autonomous, who will solve issues proactively and seek for improvements continuously.

How you will contribute

WECHAT ACCOUNT AND PROJECTS

To support Digital marketing manager to develop and execute project based digital campaigns and ensure synergy with other activities

mini program support

Weekly provide and check with agency

Bi-weekly upload and verify new product information

Monthly cross check multi brands’ story content

Digital content execution and management

To support Digital marketing manager to develop digital marketing plan for official wechat account based on business requirements

Digital content execution: on-time & on-quality delivery of digital activation

Co-work with digital agency for daily communication and ensure each platform's content, monthly review and learn for next step

WECHAT WORK ACCOUNT SUPPORT

To support Digital marketing manager to measure and optimize digital activation to improve consumer experience

Content management, quality control and new tools/ applications in digital innovation

ECOMMERCE DIGITAL CONTENT SUPPORT

Collaborate with EC cross-function teams to support digital content and campaign/activation landing in online consumer ecosystem

CLIENTS DIGITAL CONTENT SUPPORT

Campaign based with KOL’s content in Red campaign to familiar with how to manage content

CRM

To support Digital marketing manager to measure and optimize digital activation to improve consumer experience

VENDOR MANAGEMENT AND ROUTINE WORK

Prepare post campaign performance reviews with the support of local agency

Take care of administrative tasks like contracts and payments.

Who you are

Fluent in Chinese and English (both written and oral)

Self-motivated and being proactive in a start-up environment

Strong interpersonal skills and coordination abilities, social-able personality.

Strong organizational and problem-solving skills with high attention to details

Creative and broad-thinker

Action oriented and with a drive for results

Ability to multi-task and flexible in accommodating ad-hoc tasks

Responsible, independent and dependable

In-depth knowledge of Office Pack (Outlook, Power Point, Word)

Why work with us?

This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

2014年，开云公司发起了一项战略举措，旨在为旗下奢侈品和
运动及生活方式品牌打造内部眼镜专业团队。

为了***限度地发展其品牌组合，开云决定将眼镜品类的价值链
内化，实现产品设计、研发、供应链管理、销售和营销于一体。

通过这个项目，开云正在采用一种创新的方式来管理眼镜业务，
这将带来极大的创造价值的机会，并使集团能够充分发挥眼镜
类别的绝对增长潜力；以实现全球市场中的高端眼镜的大幅增长。

如今，开云眼镜（Kering Eyewear）已是一个涵盖15个品牌，集
设计生产与分销为一体的公司。