市场通路经理
美标(中国)有限公司-伊奈中国
- 公司规模:5000-10000人
- 公司性质:外资(非欧美)
- 公司行业:建筑/建材/工程
职位信息
- 发布日期:2020-11-11
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:20-30万/年
- 职位类别:市场通路经理/主管 市场/营销/拓展经理
职位描述
Role Objective/角色目标:
- Develop and manage promotion plan with structural process to meet marketing strategy and business target within approved budget. 制定和管理促销计划,在预算内完成销售策略和业务目标。
- Collect and analyze MKT data, develop improvement plans, and work with sales to promote the achievement 收集和分析市场数据,制定改进方案,和销售一起推动业绩达成
Key Responsibilities/工作内容:
- Design, implement, supervise, analyze and improve the mechanism of the four major promotion activities 4大促销活动的机制的设计,执行监督,分析和改进
- Communication, training, promotion and supervision of marketing activities in the region 市场活动在区域的传达,培训,推动,和监督
- Plan, implement, summarize, write off and follow up of trade marketing activities expenses 营销活动费用的计划,执行,总结,核销跟进
- Standard process development of trade marketing activities (opening, designer activities, Co-brand activities) 营销活动的标准流程制定 (开业,设计师活动,品牌联合活动)
- Information, program, sample, training and other supporting policies for new product launch 上市资料,方案、出样,培训等配套政策的制定
- Promote the achievement of retail sellout in with region sales 售一起推动所负责区域的零售sellout的达成
- Shop visit, find problems, and work out improvement plan with sales team. 巡访,发现问题,并与销售团队制定改进方案。
- Data statistics and analysis regularly and feed back to sales, discover problems, coordinate with sales to improve the plan, and provide support (including data, copywriting, dealer promotion program, resources and expenses) 做数据统计及分析反馈给销售,提出问题点,与销售协调改善方案,并提供相应支持(包括数据、文案、经销商推动方案、资源及费用)
- Collection and analysis of competitive products and marketing data 和市场销售数据的收集和分析
- Research and development of sales props and sales stories 销售道具和销售故事的研发
Job Specifications/任职资格:
- Minimum 6 years experience in marketing, retail planning and management and experience in implementing, building material or household appliance industry is preferred. 6年以上市场营销、零售规划和管理经验,有建材或家电行业实施经验者优先。
- University degree or above major in advertising, marketing or a related field 本科及以上学历,广告、营销或相关专业。
- Extensive understanding of local retail business, retail implementation and retail marketing. 对零售业务、零售实施和零售营销有着广泛的了解。
- Good analytic skills and high knowledge level in MS office. 良好的分析技能和MS办公能力。
- English fluency and Mandarin fluency. 英语流利,普通话流利。
- Strong project and time management skills, high ability to organize, prioritize and balance multiple projects and priorities. 项目和时间管理技能,高度组织,优先排序和平衡多个项目和优先事项的能力
- Team-oriented work style and ability to work collaboratively. 以队为导向的工作方式和协作能力。
- Capable of working independently and self-motivated. 能够独立工作和自我激励。
公司介绍
INAX was originally founded in Japan in 1924 as a ceramic tile and sanitary ware manufacturer. Initially working together with Frank Lloyd Wright, who used its tile in the design of the Imperial Hotel in Tokyo, INAX has grown into a global leader in the manufacture of tile and sanitary fixtures. As a pioneer of innovations, including the Japan’s first advanced toilet and self-powered automatic faucet, INAX continually strives to create luxury lavatory products that blend traditional Japanese style with modern sensibilities.
联系方式
- 公司地址:地址:span文定路258号