上海招聘

Senior Chinese SEO Executive
搜索引擎优化人员－高级管理人员

Job description © 2012 Qumin Limited
工作招聘简介©趣民有限公司


1. Reporting to
1.报告给

Digital Marketing Director
数字市场总监

2.Scope of role
2.职责范围

To devise and implement SEO large scale and/or complex campaigns across a number of assigned client accounts/ enterprise accounts. Responsible for ensuring the efficient day to day technical management of these accounts, carrying out ‘hands on’ on-site and technical changes, analysing and drawing insight from third party analytics data, conducting advanced level keyword research, developing innovative ongoing off-site campaigns, creating and executing creative marketing and link bait-style campaigns and integrating social media activity deeply into the search mix in order to maximise results across all digital channels. Specifically responsible for producing significant results across each assigned client campaign.
为您将负责的一系列企业客户/一般用户设计和贯彻大型或者/和复杂的搜索引擎优化活动。您将负责对这些客户帐户的日常技术管理；实施及时的页面以及技术改进；分析并解析从第三方搜集上来的相关数据；进行高水平、高质量的关键字研究；持续开发具有创意的非线上活动；创建和贯彻创意营销和对潜在客户的用户群具有强吸引力模式的链接活动；以及将混合式搜索深入整合进社交媒体活动中去，以便在所有的数字渠道最大化搜索效果。总而言之，您将专门负责为每位指定的客户创造出最显著的结果。

3. Key responsibilities
3.关键职责

Campaign Strategy
活动策略
？ To work closely with the Digital Marketing Director and Operations Director – China, to ensure that all client accounts managed by you have a robust technical strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client.
与数字营销主管和中国区运营总监密切合作，确保所有客户账户在您的管理下，得到全面的技术战略服务,并且为客户量身定做特定的性能任务和目标,以满足或超过客户的商业和商业期望值。
？ To work closely with the Business Development Manager as required when devising and managing advanced strategies for high value clients.
当高价值客户提出设计和管理高级战略要求时，与商业发展经理密切合作.
？ To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
为每位客户开发一种强烈的了解产品、竞争、行业、营销目标和目标。
？ To put specific strategies in place to ensure that a strong, diverse link portfolio is being developed for each of your clients.

？ To actively and frequently propose new and improved Chinese search engine marketing campaign ideas, especially within Baidu platform.
积极和频繁地提出新的和更优的中国搜索引擎营销活动想法,特别是在百度的平台。

KPI’s and Reports
关键绩效指标和报告书写

？ To measure the effectiveness of the campaigns across your assigned client accounts. To achieve increases across these campaigns in Baidu search rankings, traffic and conversions and to ensure delivery against all other key performance indicators agreed with the Digital Marketing Director and the client.
为指定的客户计量活动的效率。确保增强在百度搜索排名、流量和转换的竞争力，并且确保成功并高质量完成所有数字营销主管和客户确认的其他关键性能指标。
？ To use a variety of proprietorial and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance on each account.
根据为公司、领域量身定制以及通用工业的一系列数据，使用多种多样的业内和第三方工具来编译和解析，以便更好的了解用户的趋势和行为并且为每个客户的服务进行改进。
？ To produce monthly reports for clients containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the client.
为客户编制月度报告，月度报告要包含该月全面的工作描述、合理的建议和推荐，以及对工作成绩的清晰总结，这需要和工作起始极端与客户统一的关键性能指标和度量指标进行对比。
？ To ensure all reports are of a top quality written standard and adhere to Qumin brand style guidance.
确保所有的报告是高质量的书面报告并要遵循Qumin（趣民）品牌的风格。

Client Focus
客户关注度

？ To ensure that each client is kept up-to-speed with progress and results so that all clients receive top quality, professional customer service from you.
确保令每个客户能即时了解到项目的进程和成果，确保所有客户能够在你那里得到高质量和专业的客户服务。
？ To carry out detailed initial SEO consultancies/audits for assigned new customers as required.
按要求对分派的新客户进行详细的中国搜索引擎优化咨询/审核的初始化。
？ To maintain regular contact with clients and provide timely and efficient responses to all customer queries.
与客户保持正常的联系，并及时有效地回应客户所有的询问。
？ To attend and actively take part in client meetings.
积极参与客户会议。

4. Analytical and Technical
4. 分析和技术

？ To carry out monthly SEO maintenance for a number of assigned on going client accounts, ensuring the efficient day-to-day management of these campaigns.
为大量已分配的客户进行月度SEO维护，并确保这些活动能够有效的被进行日的管理。
？ To recommend on-site and technical changes and to carry out ‘hands-on’ changes where required.
如有需要，可以推荐和成功实施页面上的以及技术上的变更。

？ To carry out advanced and detailed keyword research to identify the most effective and targeted key phrases for each client’s SEO campaign.
为每位SEO客户进行优越的和详细的关键字研究，用来确定最有效和最有针对性的关键短语。
？ To periodically reassess these key phrases in order to ensure that they continue to be the right terms to target.
定期重新评估这些关键短语，以确保它们的持续可操作性。
？ To carry out detailed backlink analysis and devise innovative link building campaign ideas.
进行详细的反链分析，并设计和产生创新的链接建设活动想法。
？ To ensure your knowledge of the search engine marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
确保你的知识能跟得上搜索引擎营销行业最新的数据和相关的知识，如网络/搜索/博客阅读和新闻资源。
？ To initiate and carry out objective testing of tools, resources and techniques.
对工具、资源和技术的倡导和进行客观测试。

5. Organisation/Best Practice
5. 组织/最佳实践

？ To efficiently manage your workload and accurately record your time using the outlook shared calendar on the exchange server.
有效地安排您的工作量，并且使用outlook上的共享日历准确地记录下您工作时间。
？ To efficiently manage available resources and to carry out frequent cost/benefit analysis with regard to resource allocation.
有效地管理可用资源，并对于资源分配进行经常的成本/效益分析。
？ To carry out basic risk assessment.
进行基本风险评估。
？ To freely share knowledge, insight, best practice, tactics and ideas.
与我们自由地分享知识、见解、最佳实践、战术和想法。
？ To provide continuous mentoring, tuition and guidance to colleagues and clients. To prepare and carry out specific training sessions and presentations for clients and/or colleagues as required.
向同事和客户提供持续的指导。准备和进行特定的培训会议，并在需要的情况下向客户和/或同事进行陈述。
？ To contribute to a drive for excellence across the wider SEO team and other Qumin departments.
搜索引擎小组和其他Qumin（趣民）部门。

6. Key skills and experience
6. 关键技能和经验

？ Bi-lingual skill, fluent in English is essential
双语能力,流利的英语是必要的。
？ Senior-level SEO professional (3-5 years experience) with wide-ranging experience of digital marketing within different industries.
高级SEO执行者(3 -5年的相关经历)，有广泛的在不同的行业的数字营销经验。
？ A passion for emerging platforms and a full and broad knowledge of effective SEO strategies and techniques.
热爱新兴平台，拥有完整的和广泛有效的SEO策略和技术知识。
？ An excellent understanding of how Baidu, Google and other search engines rank pages.
对百度搜索引擎的操作、谷歌和其他搜索引擎的页面排名拥有出色的理解力。
？ Proven experience in managing client website from initial audit to implementing link building strategy.
对客户网站的管理，从最初的审核到实现链接建设策略具有有章可循的经验。
？ Thorough understanding of HTML, CSS and web standards.
对最新网站编程语言需要精通，比如HTML5, CSS3等。

？ Personal experience of achieving better-than-expected results (rankings/traffic/conversions) across a number of SEO campaigns.
在大量SEO活动中取得远高出预期结果(排名/网站流量/转换)的个人经验。
？ Proven and verifiable experience in achieving high organic rankings across a variety of industry sectors.
具有可核实的，在各种不同的工业领域都成功达到高自然排名的优化经验。
？ Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development.
您应善于分析，并具有能被证明的对大量的信息、新闻、数据和快速搜索的理解能力——即为智能的战略发展提炼最重要/相关信息的能力。
？ Highly numerate and literate, with the ability to produce top quality written reports.
您应具有计算和阅读能力，具有提交高质量书面报告的能力。
？ Extensive blogging experience.
您还需要有足够的博客经验。
？ Excellent working knowledge of major Chinese social media channels including Weibo and Renren.
熟悉中国的主要社交媒体渠道包括新浪微博和人人网等。
？ Proficient user of of Baidu analytical tools, SEO/social tools and other major third party analytics platforms e.g. Baidu Tongji and CNZZ.
您是一名百度分析工具的专家，SEO /社交媒体分析工具和其他主要的第三方分析平台，如百度统计和CNZZ。
？ Proactive and highly organised, with strong time management and planning skills.
您积极且自律，具有较强的时间管理和计划能力。
？ Able to meet tight deadlines and remain calm under pressure.
能够满足紧迫的期限和在压力下保持冷静。

7. Key behaviours
7. 关键行为

？ Self-starter with a positive outlook
做事积极主动
？ Proactive and highly organised, with strong time management and planning skills.
积极和良好的组织能力，具有较强的时间管理和计划能力。
？ Analytical and inquisitive, with excellent attention to detail.
分析和探索能力，具有良好的细节关注能力。
？ Passionate about SEO, with a general thirst for digital knowledge and a significant interest in new platforms and channels.
热衷于SEO工作，对数字知识很渴望并对新平台和渠道有强烈的兴趣。
？ Passion for excellence
追求卓越的热情。

？ Credible, confident and articulate, with excellent communication and presentation skills and the gravitas to deliver ideas clearly and concisely to internal and external stakeholders at all levels of seniority.

？ Innovative and creative, with a concise, precise and effective approach to problem solving and the ability to develop, deliver and evaluate brilliant ideas founded on rock-solid strategic thinking.

上海格标企业管理咨询有限公司（Shanghai Gebiao Management&Consulting Co., Ltd.）是工商登记注册的具有独立法人资格的有限责任公司。主营业务涉及企业的管理培训，ISO9001/14001/18001/27001/13485/16949认证的咨询，以及标准培训，技术服务等。