上海招聘

MISSION:

Ubisoft China is looking for a Brand Manager to champion the brand management and marketing of our Might & Magic IP-based games by working closely with our production teams of both live and new projects. The Brand Manager will ensure all brand positioning is understood by all stakeholders, (internal & external). Under the management of the Brand director, join an ambitious team and help define the future of one the biggest Fantasy franchise in video game history.

WHAT YOU WILL DO:

As part of the dev team core team, be able to handle a mobile gaming project from concept to post-launch;

Help define the IP product strategy. Accurately position games in the marketplace – global & China- with clear/defined/qualified/quantified targets 

Be the relay of brand DNA & brand guidelines to the development team to ensure game fits with overall brand strategy as defined

Actively monitor competition activity and provide relevant reports & analysis (competitor, risk etc.)

Manage brand marketing budget & campaigns (ensuring all approvals are sought & obtained)

Create and communicate brand guidelines to ensure consistency in all deliveries (graphic & more)

Work with artist(s) and agencies to create assets relevant to his missions, provided to UA/performance marketing team/ operational marketing, PR and other internal & external groups

Liaise with the Ubisoft headquarters marketing teams to evangelize the games & optimize the support they have to offer

Responsible for promoting the game to third parties for promotional purposes. Be a main spokesperson and ambassador for the games and IP

Work closely with IP, design, live operations & UA teams to influence exciting content updates for our targets

WHAT YOU SHOULD BE EQUIPED WITH:

4-5 years of hands-on experience

Marketing & branding experience within gaming, mobile & free to play a plus

Demonstrate the ability to run an effective marketing campaign

Budget management

Copywriting

Excellent at Office suite

Fluent communication in both English and Chinese

Additional Information

What you will also get: 

An international working environment

FUN Culture

Lots of love from your colleagues!

About Ubisoft & Shanghai Studio:

Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.

Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

Created in 1996, Ubisoft Shanghai studio, is a vibrant and exciting place where our 600+ talents get opportunities to either co-develop great AAA blockbuster games, create cutting-edge online games or produce fun mobile games.