上海招聘

Platform and consumer behavior tracking focus on digital marketing and campaign
Effectively research and tracking for mutli-platform and related events, report analysis
Effectively manage research budget and manage research/tracking agency
Scope of Responsibilities/Expectation
1. Plan and schedule key digital research and tracking activities, setting KPIs
2. Deep analysis on report, digging the insights of the result as well as improvement proposal
3. Effectively working with brand/marketing research team, leverage resource on both side
4. Lead research and tracking agency to create maximum outcome

Specific Knowledge/Skills
1. Over 3 years of experience of digital marketing, EPR; research and digital agency on platform management and tracking is acceptable
2. Min. 2 years of digital tracking is preferred
3. Automotive industry experience preferred but not a MUST
4. Strong analytical skill
5. Excellent communication and interpersonal skills
6. Highly motivated self-starter, focused and well-coordinated at work
7. Good command of English skills; both written and spoken