上海招聘

Job Description:

1. Strategy:

1)Define marketing strategies to support the company’s overall strategies and objectives, plan, implement and manage marketing strategy.

2)Develop and lead the company’s regional marketing strategy and direct the execution of various marketing activities.

3)Create and own the go-to-market (GTM) strategy for new products & features.

2. Growth:

1)Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products.

2)Contribute to the overall growth of the company and new business development initiatives.

3. Budget management: Control the Marketing budget for all regions as well as conduct forecasts.

4. KPI: Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.

5. Research:

1)"Listen" to the trends of the market and direct the market research efforts of the company.

2)Conducting market research and staying abreast of competitor positioning.

3)Conduct market research and personas to make better decisions on the respective region strategies.

4)Stay up to date with the latest best practices.

6. Content:

1)Review and manage content marketing strategy.

2)Produce high-quality content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.

7. Campaign/ Event/ Program:

1)Design, plan and execute online and offline marketing campaigns, PR and other marketing efforts across channels (digital, press etc.)

2)Directly responsible for conceiving and implementing successful marketing campaigns from channel, to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels.

3)Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions.

4)Bring strong analytical, big-picture thinking and leadership skills to develop marketing campaigns aimed at increasing loyalty, customer retention and the lifetime value of the customer.

8. Digital:

1)Increase and maximize cross-sell and upsell opportunities designed to increase the average sale per customer while growing and improving subscription enrollment.

2)In charge of achieving aggressive revenue and profit goals across all digital channels.

3)Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns).

9. Data:

1)Use data and reports to make evidence-based decisions. Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them.

2)Directly responsible for tracking and improving key ecommerce subscription metrics: CAC, LTV, Churn, Payback Period, etc.

3)Partner with the digital product and engineering and data science to create differentiated solutions that leverage performance media and/or new innovations in marketing technology.

10.Distributor Marketing: Follow up with distributors and resellers on marketing report, social media strategies, marketing materials and other components of the marketing program.

11. Internal Collaborate: Collaborate and lead across the organization. Represent the voice of the customer within the organization, bringing insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.

12. Coordinate: Be the point of contact for all Marketing and Branding topics between all locations.

13. Team: Build and manage a highly efficient team of marketing professionals.Identify talent needs, hire and manage a high-performing integrated marketing team.

14. Report: Present and effectively communicate marketing strategy and ongoing reporting to the executive team and the board.

Qualifications:

1. 10+ years in high-growth, B2B companies, experience in additive manufacturing preferred;

2. Strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales;

3. Demonstrated leadership skills, both in building teams and influencing company direction;

4. Visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature;

5. Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development);

6. Proven ability to analyze reports, dashboards, data, and other tools to make critical decisions and recommendations to help lead the company to achieve objectives and goals;

7. Demonstrated ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers;

8. Passionate about customer success and technologies that impact companies and their customers;

9. Established track record in spearheading successfully integrated product launches with measurable results;

10. Strong analytical skills and passion for analyzing products, competitors, and market dynamics;

11. Good eye for design and creative assets;

12. Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment.

  Raise3D是一家专业级3D打印机设备生产商，为全球先进制造业企业（如SpaceX、Tesla、Apple、大疆创新等）提供专业级3D打印设备及解决方案，帮助其实现加速研发创新和产品迭代，并在未来实现柔性制造。Raise3D在全球173个国家和地区销售其产品，全球共有超过50,000家制造企业选择Raise3D品牌的产品。

  作为一家位列国际***阵营、处于高速发展的科技公司，Raise3D建立起了一支全球化协同创新的团队。公司以上海为全球总部，南通和苏州为制造基地，中美欧三地协同研发，在美国加州和荷兰鹿特丹拥有海外办公室和专业化国际团队。

  经过6年的发展，Raise3D凭借优异的产品力，成为国际一线品牌，并拥有较高的市场占有率。过去一年Raise3D在全球累计共销售近10,000台专业3D打印设备，市场份额进一步扩张。根据Context的统计，在2020年专业级3D打印市场销售排名中，Raise3D位列全球第三，国内***。通过这一轮融资，Raise3D将投资新的技术和工程应用的结合，扩大产品组合，扩大苏州生产基地的规模，并将在武汉建立一座新的研发中心。