上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展主管招聘

电商内容营销主管

上海福腾宝企业发展有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2020-03-19
  • 工作地点:上海-虹口区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:大专
  • 职位月薪:1-1.5万/月
  • 职位类别:市场/营销/拓展主管

职位描述

1. 负责品牌在电商平台中内容体系及品牌传播的建设,搭建并维护一套完整的内容生态,提升用户粘性和活跃度,最终实现销售额提升; 

2. 负责电商站内内容运营及文稿撰写工作,如微淘、直播等,根据平台活动、货品上新节奏制定内容推广计划; 

3.拥有淘宝主播与机构资源,并拥有成功提报淘宝Top10主播优先 

4. 负责品牌站内(淘宝、小红书、京东等)推广计划制定,包括但不仅限于站内达人联络、策划推广主题等; 

5. 参与并联动品牌或电商平台事件营销等市场活动,并策划相应活动中站内内容推广工作; 

6. 内容运营数据分析,使用平台后台工具跟踪并整理内容效果,同时关注行业发展趋势以及业内动态分析,输出调整改善建议并推动执行。                                  

任职资格:

1. 大专及以上学历,有1-3年内容运营经验;

2. 熟悉电商内容运营规则,有淘宝内容运营及推广、自媒体平台运营经验者优先

3. 主观能动性强,能主动发掘机会,寻找解决问题的办法;

 

  

公司介绍

WMF was founded 164 years ago in South Germany and is by far the market leader in Europe for Premium Table and Kitchenware products as well as on a worldwide level for fully automatic espresso machines for the professional sector.
     
WMF has a global turnover of 1 billion Euro and over 6,000 employees. Since 1853, only WMF makes cooking, eating and drinking an experience. The products are characterized by continuous innovations and trend-setting designs combined with outstanding quality. These features make WMF the market leader in cutlery and cookware in Germany as well as an established premium brand worldwide.

With a strong and ambitious owner Group SEB start from 2016, WMF has stemming a significant international expansion strategy with clear focus on Asia since then.

Group SEB was founded in 1857 and has nearly 150 years of history. Nowadays it has become an international enterprise, with 80 branches, wide scope of business, and most of the countries and regions of the world, the total number of 15,000 employees. Group SEB operates two of the world's best-known brands: TEFAL, ROWENTA, and other four areas of famous brand, now owns SUPOR 71.31% stake (002032) as the largest shareholder.

联系方式

  • 公司地址:地址:span光华路4号东方梅地亚中心