上海招聘

SCOPE AND SCALE OF ACTIVITIEW
职责：
The Digital Copywriter is responsible for generating words, slogans, and creative scripts to accompany brand visual content. Responsibilities include:
数字文案的职责是为品牌视觉内容创建相关文字、标语及创意脚本，包括：
1.Liaise, discuss, understand and articulate client’s core message to target audience.
与客户沟通、讨论、理解并表达客户想要传达给目标受众的信息。
2.Collect and internalize information pertaining to clients’ products & services.
收集并整合与客户产品及服务相关的信息。
3.Generate words/slogans/scripts; present ideas to clients, modify copy to clients’ satisfaction.
撰写文字、标语、脚本，向客户提供想法和创意，并根据要求修改文稿至客户满意。
4.Check all content, ensuring that content is truthful, complies with codes of advertising practice and adheres to brand guidelines.
检查所有文字内容，确保其真实性、可操作性，且符合品牌要求。
5.Research and understand e-commerce, popular culture and new techniques/trends, particularly in video marketing.
调查并了解电子商务，流行文化及新兴技术、趋势，尤其是视频市场的相关信息。
6.Research and understand key words and SEO content design; write/copy for SEO impact.
调查并了解关键词及SEO的内容设计，以获得最佳的SEO效果。

POSITION REQUIREMENTS
任职要求：
1.Education: Bachelor degree or above, marketing or media related majors preferred. Overseas academic experience preferred.
教育程度：本科及以上学历，市场营销或媒体相关专业为佳。有海外留学经验者优先考虑。
2.Language: Bilingual (English and Chinese).
语言要求：中英文流利。
3.Professional: Over 1 year of copywriting or professional blogging experience.
工作经验：一年以上文案或专业博客的撰写经验。
4.Creativity and passion for social media are critical requirements. Awareness for current events, pop culture and internet memes is key.
积极创新，对社交媒体行业充满热情，对流行事件及网络文化高度敏感。
5.Experience with a variety of social media platforms, extensive blogging or ghost writing experience preferred.
有大量社交媒体平台的沟通经验，以及博客撰写或代笔经验为佳。
6.Good communication skills; able to take on voice and personality of clients in writing.
具有良好的沟通技巧，能通过书写充分传达客户信息，呈现客户形象。
7.Maintain knowledge of cutting edge SEO science.
了解最前沿SEO信息。
8.Ability to work in team, integrating well with production and brand marketing teams.
具有良好的团队合作精神，能与产品及营销团队协调合作。

北京盛思播龙文化传媒有限公司（以下称 AVD Media Group）是一个独特新颖的媒体公司。它通过综合性的电视娱乐节目，现场演唱会活动，互联网和移动广播散播到中国及全球各个角落，传达给各种电视消费者，让歌迷可以与明星产生更好的互动交流。AVD Media Group是由大龙（Getaway, SMG主持人以及可口可乐中国世界杯品牌亲善大使）带领一个国际专业的团队成立并由他作为团队核心人物所组成。AVD Media Group的使命就是要成为中国顶级媒体的制作公司，打造出相当于国际水准的娱乐节目.

AVD Media Group creates original media content that reaches consumers in China and around the globe via TV shows, live concert events, web and mobile broadcasts, and creates virtual communities that allow fans to interact with our content. Founded by Andrew Ballen (Host of Getaway, Countless SMG broadcasts, and Coke China’s World Cup Brand Ambassador) and lead by a team of international and local professionals, AVD’s mission is to become the leading media production company in China, creating world class quality entertainment on par with world’s best.