上海招聘

Job Description/职位描述

The purpose of the position is to lead CRM strategy and initiate/implement all CRM and e-CRM projects.

Key responsibility

Coordination & implementation of CRM Program

· Internal Collaboration to develop and realize CRM goals and implement CRM strategy and projects

· Provide tools, planning and assistance to retail boutique staff for successful CRM implementation, while adhering to brand strategy and directives

· Develops and fosters strategic partnerships in line with brand image and vision (Joint Promotions, Local Partnerships, VIP recruitment…)

· Develop specific client programs and treatments tailored to various client segments in order to enhance and reinforce loyal of clients (New customers, Inactive customers, VIP Program…

· Direct Marketing Program

n Setting up / Targeting / Coordinating / Planning / Monitoring Direct Mailing and e-Direct Mailing campaigns

· CRM database management

n Coordinate and establish proper training for boutique database management to ensure the quality and quantity of client information

n Predicate strategic plans based on the clientele and market analysis, and product & boutique budgets

n Identify our E-database via e-mailing campaigns

n Perform monthly and quarterly client data analysis

· Customer Contact Center

n Ensure & check the daily activity of the Customer Contact Center in China

n Prepare relevant guidelines; liaise with Retail, constant update of information to the Customer Contact Center

n Exploit Prospects / Customer data collected by the incoming call

n Convert this data into actions (mailings, invitation, E-mail) to gain new Clients

· Other CRM Projects

n Birthday Program for all China boutiques

n Develop CRM partnerships with main Wholesale Point of Sales

n Competitors’ CRM Practices

n Other specific projects as assigned by the director

Position Requirements

· 3 years experiences in CRM

· Commercially savvy, individual must demonstrate proven track record in CRM functions ideally within luxury/retail, or industries in relation to high end/fashion/lifestyle exposure;

· Must have bachelor degree in Business Administration or marketing fields.

· Must be result oriented with analytical skill;

· Must be a strategic thinker but also detail oriented;

· Must demonstrate leadership skill as well as be a team player;

· Must have good interpersonal skill and be respectful to peers/team members