上海招聘

岗位职责:

The Role

As CRM Manager, you will be responsible for Farfetch China CRM strategy, Campaign planning. The role will be ideal for someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact. You will be a good communicator and hugely passionate about all things digital. You will execute CRM marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns, cross channel to drive quality subscriber growth and repeat customers.

What you'll do:

? Work closely with Global and local marketing team to develop integrated marketing programs & plans for Farfetch in China region.
? Own CRM campaigns for China region. Manage multi-channel campaigns (Email, push, SMS, WeChat etc), including the campaign planning, implementation, budget allocation, performance monitoring and optimizations of all the crm campaigns.
? Identify potential customer segments to target and develop personalized campaigns to achieve customer retention and increase member’s lifetime value.
? Work closely with Digital Marketing, Brand Marketing, Promotions, Analytics, Content, Creative, Product and finance teams to lead campaign strategy & execution to engage consumers, drive retention and top line growth.
? Actively track platform/channel engagement, campaign performance, marketing ROI through appropriate analytical tools in order to continually optimize CRM initiatives.
? Develop and able to present CRM & Loyalty roadmap.
? Create and optimize strategies with ongoing multivariate tests of customer segmentation, touch points, content, landing pages to drive increase and achieve KPI.
? Conduct market research and track marketplace trends to keep abreast of CRM best practices.

Who you are:

? BA/BS degree is required. Advanced degree in Marketing, Business Analytics and MBA is preferred.
? 5+ years’ related marketing experiences, including crm experiences.
? Experiences in Marketing Operation and marketing strategies in internet companies are preferred.
? Strong analytical and strategic thinking skills. Demonstrated ability to translate data into actionable insights and strategic business outcomes.
? Excellent oral and written communication skills with the ability to convey marketing plans to all levels of the organization.
? Self-motivated with critical attention to detail, deadlines and reporting.
Good command of both spoken and written English and Mandarin is highly preferred.

*We appreciate all applicants, but only selected candidates will be contacted by us. We assure you of confidential treatment of your application.

Farfetch Limited 是一个立足于时尚奢侈品行业的全球领先科技平台，旨在将品牌、买手与时尚爱好者紧密连结起来。 2007 年，出于对时尚的热爱，José Neves 先生创立 Farfetch，并于次年将其发布上线。作为一个全球时尚电商平台，我们与来自 50 多个国家的 1200 多个人气品牌、买手店以及商场紧密合作，精选优质时尚单品，送至 190 多个国家的顾客手中。让全球时尚爱好者足不出户，即可选购海量奢品，尽享一站式购物体验。

此外，Farfetch 还通过 Farfetch Platform Solutions 服务为企业客户提供电商和技术解决方案；旗下的伦敦时装精品零售商 Browns 和美国潮牌寄售交易平台 Stadium Goods 为消费者提供更多时尚奢侈品购物选择；New Guards 平台则助力孵化多个全球时尚品牌。Farfetch 还积极投入到创新研发当中，不仅推出增强零售项目 —— Store of the Future 未来商店，还为时尚奢侈品行业研发核心技术、策划商业方案和提供服务。