MarCom & PR Manager(006487) (职位编号:006487)
上海和睦家医院有限公司
- 公司规模:1000-5000人
- 公司性质:合资(欧美)
- 公司行业:医疗/护理/卫生
职位信息
- 发布日期:2020-03-18
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位类别:市场/营销/拓展经理
职位描述
Key Responsibilities
? Develop MarCom & PR plan based on marketing strategic plan with superior guidance.
? Develop practical consistent brand VI usage guidance for SHM and supervise on usage
? Develop media and media content strategic plan according to marketing strategy and supervise execution
? Develop event plan and supervise execution according to MarCom & PR strategic plan
? Organize participant, generate resource and develop joint promotion for events
? Supervise all layout and production for all media, event and PR activities.
? Manage external PR partners in producing press releases and external communications via print, industry, mainstream and online media
? Generate new marketing and promotional material as well as localize headquarter content for local market including print and web content.
? Creates and deliver brochures, newsletters, and other publications as well as develop branded merchandise.
? Manage communications with and provide marketing support for major service lines
? Manage cooperation relations with industry, mainstream media and related parties
? Monitor media coverage and track industry trends
? Manage market WeChat Subscribe account
? Coordinate with sales team on pipeline building and marketing activity tracking.
任职资格:
Key Requirements
? Bachelor degree or higher in Business, Marketing or Communications
? Strong communication skills with high proficiency in Chinese and English
? Experience working for a company in healthcare, luxury brand or PR industry would be an advantage
? Experienced on offline event (up to 200 attendees) planning and execution
? Have a minimum of 5 years in similar role and job scope, with at least 2 years in a managerial role
? Possess a good understanding of media and public relations work and has experience working with it.
? KPI to drive lead generation
? Good analytical and negotiation skills
? Good business acumen and experience working with sales directly or indirectly
? Rich media and PR experience & strong leads generation experience.
? Good at team work & as a good small team leader
职能类别:市场/营销/拓展经理
公司介绍
上海和睦家医院具有自己特定的建院目的,是一家获得JCI国际认证的综合性医院,拥有来自全球的高水平医务人员,同时可与全球40多家保险公司直接结算。上海和睦家医院设有24小时开放的急诊室,可为患者提供门诊和住院服务,医院还配备有手术室、放射科、药房和化验室。
上海和睦家医院在选择具有国际背景的医生和本地医疗专家时,不仅考察其培训经历和专业知识是否卓越,还要考察他们的同情心、同理心以及是否真正有兴趣在多元文化环境中工作。除了具有高水平的医疗团队外,上海和睦家医院还与来自地方教学医院及亚洲地区医疗机构的医学教授和顾问建立了良好的工作关系。
上海和睦家医院是值得您信赖的健康伙伴!
地址:上海市长宁区平塘路699号 邮编:200336
官网:**************************/
联系方式
- 公司地址:上海市长宁区平塘路699号 邮编:200336