上海招聘

1）Determine priorities and develop/challenge the brief; set the bar for depth of insights and creative fodder；
Use a research driven approach to develop the right questions, be an aggregator and help us stand apart at the table
2）Be able to bridge the gap between the consumer trends and the industry and determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc.；
3）Stress test and provide parameters of success for creative platform ideas in conjunction with creative directors；
4）Explore the intersection of culture, brands and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms；
5）Lead/consult the analysis of the 5 Cs: Culture, Consumer, Competitive, Corporate and Communication.

Qualifications
10+ years of experience in planning, insight and analysis, with significant experience in applicable practice/sector
Experience in an integrated marketing, advertising or public relations agency setting
Ability to develop big ideas into communications frameworks
Familiarity with agency planning models and capabilities
Solid grasp of brand strategy and brand equity assessment
Ability to consult on primary research and lead secondary research needs (based on core research skills in designing and executing ethnographies, focus groups and brand workshops, as well as data analysis)
Proven track record of building effective interpersonal relationships with direct reports, strategy, creative and account management colleagues, leadership and clients, and successfully navigating matrixed organizations
Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences
Deft at developing powerful narratives to deliver insights and strategy for client buy-in- Please

沃德达彼思广告简介：
Bates Chi & Methinks
沃德达彼思是全球第二大传播集团WPP麾下的一家专业整合营销传播代理公司。
公司自成立以来，一直致力于为全球500强企业提供专业的、一站式的整合行销传播咨询和执行服务。公司业务范围包括：
1、品牌、产品的ATL&BTL全案策略规划；
2、大型消费者体验活动、公关活动的策划与执行；
3、体育行销，包括品牌、产品的体育行销平台建设、专业及业余赛事的运营、策划及执行，以及相关媒体资源服务等；
4、终端行销活动的策划与执行，以及终端陈列的设计与制作；
5、数字营销: 提供从Contant,Social Meida到CRM数字领域整合服务。

沃德达彼思的主要客户包括：
汽车类：沃尔沃、雪佛兰、凯迪拉克、通用汽车
快销类：必胜客、康师傅、一花一木、家安家化、乐家、丝芙兰、联合利华
体育类：ADIDAS、安踏、361、飞乐
金融类：花旗银行、交通银行、平安财富、宜信财富、渣打银行

欢迎加入沃德达彼思；，我们欢迎有能力、有魄力、愿意接受挑战、并乐在其中的专业菁英人士，与我们共同打造国际一流品牌、共同创造未来！

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