Marketing Executive/Assistant(6 months contract)
诺德安达双语学校（上海）
- 公司规模：150-500人
- 公司性质：外资（欧美）
- 公司行业：教育/培训/院校
职位信息
- 发布日期：2019-11-24
- 工作地点：上海
- 招聘人数：1人
- 工作经验：无工作经验
- 学历要求：本科
- 职位月薪：0.8-1万/月
- 职位类别：市场/营销/拓展专员
职位描述
Support the Marketing Manager and DAM to define the USP of the school within Nord Anglia Education brand context. § Develop local market parent and competitor understanding to feed into the definition of the ‘DNA’ of the school and the work led by the DAM and regional team on the brand equity framework, USP, message house and brand style guide. § Support the work on how each school’s brand messages fit into the NAE brand and how they should be presented to parents. Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral. § Ensure full implementation in internal and external facing materials both offline and online (school marketing collateral, website, advertising materials etc.). § Work with the Marketing Manager, DAM, Principal to ensure that décor/furnishings in the buildings (current and planned) reflect the brand positioning and visual identity. § Ensure that the USP and school brand are consistently presented. Implement NAE brand and campaign materials in the school. § Ensure the core NAE brand is visible within the school. § Implement all marketing campaigns across the school, including MIT, Juilliard, UNICEF and Global Campus. § Ensure clear visibility of campaigns in our printed collateral and digital presence. Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey. § Manage the school website via the CMS. § Work with the regional and central teams to optimize SEO and implement recommendations for improvement. § Lead the Digital Health Check with the regional and central MAC team. § Input into the social media strategy and execution in the school. Work with the School MAC team and Regional office on any other Marketing related activities as required. § Perform regular competitive audits and provide business intelligence to the school MAC and SLT team and regional / central colleagues. § Run required analytics and / or assist with preparing data for analysis. § Assist with brand related projects such as alumni networking support. § Support the MAC team through attendance at school recruitment events. Take a proactive approach to personal development planning using company toolkits and procedures as appropriate. § Take ownership for personal development and works with Marketing Manger to develop and implement a focused and straightforward Personal Development Plan. § Take ownership for requesting feedback from others in a timely fashion. § Provide both constructive and appreciative feedback both unprompted and when asked. |
职能类别：市场/营销/拓展专员
公司介绍
上海诺德安达双语学校（NACIS）坐落于虹桥枢纽核心区的金辉路。将面向年龄为6至18岁的学生展开招生计划。我们的课程将严格遵循上海市中小学二期课改课程大纲，融入国际化教学理念。在一个拥有自豪感，互相尊重，并充满学习热情的多语言环境中，我们的老师将激发学生无限的创造力并激励他们在一个具有挑战性的学习环境中不断成长。NACIS的所有学生将有机会和全球志同道合的外国学生进行学术合作与交流.
学校宽敞明亮的校园极具现代化，内部先进的学习设施为学生打造了独特的艺术教学环境。校园设施包括：科学实验室，艺术教师，信息技术工作室以及多样化的运动场地：游泳池，篮球场，网球场，足球场，田径场地。其它设施包括：舞蹈室，戏剧工作室，以及供来自世界顶尖专业音乐学院－茱莉亚学院老师上课的大型音乐教室等。
联系方式
- 公司地址：地址：span闵行区金辉路1399号