上海招聘

岗位职责:

About the role:

As a Customer Marketing Lead, you will be responsible for China customer marketing experiences improvement by leading Loyalty program localization and driving new marketing initiatives in order to increase our customer engagement and retention. The optimal candidate can manage tasks efficiently with great understanding of marketing technologies, data driven marketing operations & strategies and interpersonal skills.


What you'll do

Managing Loyalty Program Experiences

Lead CN region loyalty program strategy, including benefit design, loyalty program communication plan, loyalty program user experiences on APP/Portal/WeChat etc.
Develop plans and manage budgets for the retention and loyalty. Actively track progress and evaluate performance.
Work with global loyalty team for loyalty program enrollment, communication and retention campaign coordination.
Work with customer analytics team on customer profiling, segmentation & targeting in terms of TA strategy and retention campaign planning.

Building Customer Marketing Strategies and Product Roadmap

Define key customer journeys, propose new marketing-related product initiatives and translate it to business requests document. Collaborate closely with Product, Tech and Content team to build product roadmap and track development from business strategy to product launch.
Conduct customer research and track marketplace marketing trends to keep abreast of customer marketing best practices.

Who you are

Bachelor degree is required. Advanced degree in Marketing, Business Analytics and MBA is preferred.
5+ years’ experiences in consumer product, marketing strategy or marketing/loyalty program management.
Excellent technical understanding.
Strong analytical and strategic thinking skills. Demonstrated ability to translate data into actionable insights and strategic business outcomes.
Excellent oral and written communication skills with the ability to present marketing strategies to all levels of the organization and coordinate business requests with cross functional teams.
Self-motivated with critical attention to detail, deadlines and reporting.
Good verbal and writing skill in Chinese and English is highly preferred.

*We do appreciate all applicants, but only selected candidates will be contacted by us. And all information provided will be kept confidential.

Farfetch Limited 是一个立足于时尚奢侈品行业的全球领先科技平台，旨在将品牌、买手与时尚爱好者紧密连结起来。 2007 年，出于对时尚的热爱，José Neves 先生创立 Farfetch，并于次年将其发布上线。作为一个全球时尚电商平台，我们与来自 50 多个国家的 1200 多个人气品牌、买手店以及商场紧密合作，精选优质时尚单品，送至 190 多个国家的顾客手中。让全球时尚爱好者足不出户，即可选购海量奢品，尽享一站式购物体验。

此外，Farfetch 还通过 Farfetch Platform Solutions 服务为企业客户提供电商和技术解决方案；旗下的伦敦时装精品零售商 Browns 和美国潮牌寄售交易平台 Stadium Goods 为消费者提供更多时尚奢侈品购物选择；New Guards 平台则助力孵化多个全球时尚品牌。Farfetch 还积极投入到创新研发当中，不仅推出增强零售项目 —— Store of the Future 未来商店，还为时尚奢侈品行业研发核心技术、策划商业方案和提供服务。