上海招聘

About 棒吧 

Definition of Good:

1/ benefit or advantage to someone or something

2/ that which is morally right; righteousness

我们定义下的「好」

1/  对人或者事物有益的

2/ 优质的、良心的

    

Our name suggests our way of thinking. Have A Good Bar believes that highly nutritious food should also be downright delicious and that no one should settle for choosing between mediocre and bad-for-you options. We believe that food should nourish your body and your mind. It should be clean, effective nutrition to fuel our lives, while being delicious all the while.

品牌的名称表达了我们的态度。「Have A Good Bar 棒吧」相信，富含营养的食物也应该做到美味，好让消费者无需在口味和健康之间纠结和取舍。我们相信食物应该同时带来健康和愉悦，能够让我们在获取能量的同时享受美味 。

We are a newly formed food brand focused on creating the best products. To us, this means delivering foods that have maximum nutritional value, create no unnecessary harm to the environment and are downright tasty. We believe that good food should solve problems in our everyday lives.

我们是一个秉持匠心的新创食物品牌，希望为消费者带来营养丰富且对环境友善的美食。我们相信，在这颗匠心下打造的食物将会 100% 满足消费者日常生活中对健康和享受，这原本略带矛盾的诉求。

    

This is why we’ve created the first whole-ingredient nut bars in China. They’re made with some whole nuts, dried fruit, honey and rice puffs. Simple and good. Have A Good Bar.

最终我们打造出了中国***款，使用完整新鲜食材制成的坚果棒，它由整颗的坚果、果干、蜂蜜和脆香米制成，简单又好吃。它真的非常棒，因此我们叫它「棒吧」。

    

About This Role

    

岗位职责

    

    

Content marketing supervisor

    

内容营销主管负责市场营销部所有的传播内容管控。包括新媒体阵地，电商内容运营，传播campaign等，以内容营销的方式将市场营销的效果***化，提升品牌影响力。

    

Content marketing supervisor will handle the whole communication content of marketing department. Including social media, EC content operation, communication campaign and so on, maximize the efficiency of marketing and brand awareness depend on content marketing.

    

    

该岗位直接向市场营销负责人汇报。与团队及外部合作伙伴一起，探索更好玩，更有效的内容营销方式，并能够很好的执行出来。我们需要你是一个极富创意能力的人，有很好的视觉把控能力及文案撰写能力，并熟知新媒体，事件营销，co-branding等多种品牌营销玩法。

    

In this role, you will be working directly under the marketing head. Let’s explore more fun and effective content marketing with our team and agency. It’s better that you are one creative person, and have the ability of vision and copy, specially know about the new media, event, co-branding and so on.

    

    

我们希望你平日里是一个关注健康生活，健康饮食，网络热点，并且喜爱潮流文化，新鲜事物，有趣活泼的人。

    

We hope that you always focus on healthy food/ life, and the hotspot in the internet in your personal life, we prefer that you follow fashion trend/new things, and being one active people.

    

    

Key Responsibilities

    

主要职责

    

    

1、新媒体官方账号内容运营：管理品牌官方微信/微博/抖音等平台的蓝v内容，包括选题/策划，监督agency内容产出。

    

Social media content always-on：be responsible for Wechat/Weibo/Tik Tok for Goodbar, including topic/plan, and manage the always-on agency.

    

2、电商内容运营：与电商部门共同规划店铺页面/详情页板块，包括钻展banner/直通车等视觉及内容。店铺各各模块页面内容规划，及文案撰写。

    

EC content operation: plan the modules for major page of brand store/product landing page on T-mall with EC team, including the vision& content& copy of Zuanzhan banner/Zhitongche.

    

3、传播campaign创意：传播战役中的创意发想，组织内部brainstorm，组织brief agency，管控agency的内容执行。

    

Communication& campaign creative: the creative idea of communication campaign, including brainstorm，brief agency，and manage the executive content.

    

    

Must Have Skills & Qualifications

    

岗位要求

    

    

1、统招本科及以上学历，中文/艺术类/市场营销学/广告学专业优先。

    

Bachelor degree or above, Major :Chinese/Art/Marketing/ Advertising is prefer.

    

2-3年marketing工作经验，具有乙方创意工作经验优先，具有食品快消/互联网行业者优先。

    

2-3 years marketing experience, creative experience in agency is prefer, FMCG& internet industry experience is better

    

2、了解短视频，微信，微博，小红书，B站等内容平台的特性，生态，玩法。熟悉网络文化及社交网络，对时事热点，娱乐新闻，行业话题等有很好的敏感度和兴趣。

    

Deeply understand the feature of platform such as short-video, Wechat, Weibo, RED，bilibili. Strong knowledge in social media and internet culture, good sense of the social hotspot/entertainment and so on.

    

3、具有责任心和比较成熟的心智，脑洞大，年轻有活力，文笔好，对于潮流文化，艺术设计等有较高的兴趣和关注。

    

Sense of responsibility/mature /active is prefer , good at copy, strong sense on pop culture, art and fasion

Our Mission
We stand up for real food. Food that improves the land and the lives of the people who grow it, prepare it, and enjoy it.
This is food prepared with sincerity and care, steering clear of toxic shortcuts along the way. It is why we’ve built a network of our own farms where we can make sure that our produce is grown naturally and safely, delivering quality from seed to table.
Real food deserves to be enjoyed with others. It is why we never stop exploring new tastes to share with our community and why we take care to prepare dishes that allow the ingredients to shine.
We believe that real food is a right. We strive to implement responsible green practices, and are committed to the necessary time frame that requires. We’ve built a passionate team of like- minded people to help make this a reality.
This is what we are here to do: we stand up for real food.

What We Are
Hunter Gatherer is rethinking the way we approach retail and dining in China. We are a network of businesses integrated through a system of farms, producers, suppliers, grocery and restaurants. We share a commitment to real food.

We grow produce on our own chemical-free farms. We stock a variety of natural foods, make and sell quality products, and serve fresh meals. Our range of business activities will evolve as we grow, and we welcome feedback and collaboration.

We are proud to be made in China and take seriously our role in providing safe and healthy food to all. Our businesses share one purpose: to serve people the real food that is their right.


Our Values
Celebrate Real Food
We are passionate about real food; we love to share it with others and are not afraid to demand it.

Serve The Long View
We think broadly and widely about the present and future implications of our actions and inactions. At the same time we err on the side of the former, believing it’s better to say sorry than to ask for permission.

Grow The Pie
Anyone who shares our mission of improving the world is someone whom we want to succeed. We don’t believe in competing over slices of pie - we believe in baking bigger pies.

We’re In It Together
We enthusiastically look for ways to help our team grow and actively participate in community-building initiatives. We win when our customers, partners and neighbors win.

Be Clear
We insist on openness and honesty in all of our dealings. When we make mistakes we acknowledge them and adjust course quickly. We invite you to hold us to our commitment to transparency.

Stay Hungry
We are just getting started. We don’t know everything, and never will. Which is why we are always listening, and always learning.


我们的使命

倡导真实好食，我们不遗余力：养育一方水土一方人，从栽培、烹饪到享用，时时刻刻滋润我们的环境和生活。
所谓”真实”，是我们悉心烹饪、无添加无公害、不走捷径的食物。为了还原食物本色，我们拥有自己天然栽种、安全培育的农场，从农田到餐桌的每个环节始终坚持对品质的追求。
真实好食值得与他人分享。正因为此，我们持续研发新的菜品，让好的食材发光发热，并与社群分享每一次的味觉飨宴。人人生而拥有真实好食的权利。我们将尽其所能，以绿色生态实践作为标竿，一步一脚印的逐步实现我们的理想。我们所构建的这支富有激情、志同道合的团队夥伴，将同心协力地将这一切梦想变成可能。
这就是我们存在的意义：倡导真实好食，我们不遗余力。

我们是谁

HUNTER GATHERER正重新思考着在中国从事零售和餐饮事业的方式。我们是一套集农场、种植者、供应商、零售和餐饮于一体的运作网络, 共同致力于提供真实好食。
我们种植自己的农产品, 绝不添加化学农药。我们储备各种天然食品, 生产和销售优质产品,并在我们的餐厅供应新鲜的餐点。随着我们不断发展, 我们的业务也将不断丰富。我们欢迎各方意见, 期待携手共进。扎根中国让我们引以为豪。
我们本着兢兢业业的精神,致力于为所有人提供安全、健康的食物。我们的所有业务都指向
同一个目标: 还原食物本色, 享受真实好食。

我们的价值观

拥抱真实好食
我们热衷于真实的食物, 乐于拿来与他人分享,
并勇敢地将其牢牢把握。

具备长远视角
我们始终带着广阔的视角, 思考我们的行动和不行动会给现在
和将来带来什么影响。我们坚持创造积极的转变，因为我们相信做错
总比迟迟不动要好

共同把饼做大
我们希望与志同道合的夥伴门一起合作, 以改善世界为己任。
与人争抢一块饼不是我们的理想 —— 我们致力于共同做大整个市场。

你我同在一起
我们以友好睦邻的姿态，热切寻找互助成长的途径，
只有我们的顾客，合作夥伴和社群成功，我们才算成功。

我们坦诚以对
我们坚持在所有业务中以开放、诚信为准绳。
出现错误时, 迅速承认并改正。这是我们对透明经营的承诺,
诚邀您督促我们执行。

我们求知若渴
我们才刚刚起步。我们不是什么都懂, 未来也绝对不会。
正因如此, 我们不断聆听, 不断学习。