上海招聘

Core Mission To create and maximize value and potential for designated Brand in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth. Work Environment & Key Data Location : Shanghai, PRC Reporting : Senior Brand Manager, A&C Requirement Education/Training : ？ University degree or above ？ MBA preferred Work Experience : ？ Minimum of 4 years’ experience in product management or minimum 3 years’ sales experience plus 1 year product management experience of pharmaceutical or medical device or FMCG industry. ？ Demonstrated solid experience in product programs development and execution, with excellent commercial insight. ？ Strong analytical skill and experience in product marketing strategy development. Required pre-requisites skills/experience for this position : ？ Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software applications, especially PowerPoint and Excel. ？ Proactive in problem solving and a team player. ？ Passionate for excellent work, self-motivated and customer orientated.

Duties and Responsibilities Main Duties: To achieve targets within the allocated budget Achievement of sales target Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI To implement professional marketing strategy and tactics optimally Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts Establish partnership and relationship with KOLs to develop and strengthen brand endorsement Development of key account promotion programs together with Sales Team Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance To help to develop and plan marketing strategy successfully Development of Brand Plans and Forecasts for the assigned product, including details of professional brand marketing strategy, resources and sales projections, etc. Accurate collection, analyses and monitoring of market intelligence including competitors information Gaining market and customer insight through relevant market research programs · 4 To build up and maintain excellent collaboration with other functions Work closely with sales team and external agencies to ensure high quality execution of promotion programs Input to monthly rolling demand forecast in consultation with relevant cross functional team Input to the development of commercial value appraisals for new products/indication or business opportunities Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning