上海招聘

Core Mission
To create and maximize value and potential for designated Brand in
professional channel by developing, planning and implementing
marketing strategy and promotional tactics that aligned with the Brand
Strategy to achieve targeted sales growth and market share growth.
Requirement
Education/Training :
？ University degree or above Medical Science, Pharmacy or related
major preferred
？ Medical Science, Pharmacy or related major preferred
Work Experience :
？ Minimum of 8-10 years’ experience in brand management of
pharmaceutical or medical device industry.
？ Demonstrated solid experience in brand marketing strategy
development, promotional programs development and execution,
with excellent commercial insight and strong analytical skill.
Required pre-requisites skills/experience for this position :
？ Excellent and effective oral and written communication skills in
English and Chinese, proficiency in use of standard software
applications, especially PowerPoint and Excel.
？ Proactive in problem solving and a team player.
？ Passionate for excellent work, self-motivated and customer
orientated.

Duties
and
Responsibilities
Main Duties:
？ To achieve targets within the allocated budget
o Achievement of sales target
o Control of marketing and promotional expenditure within the
allocated budget, leveraging resources to gain optimal ROI
o To develop and plan marketing strategy in professional
channel successfully
o Development of Brand Plans and Forecasts for the assigned
product, including details of professional brand marketing
strategy, resources and sales projections, etc.
o Accurate collection, analyses and monitoring of market
intelligence including competitors information
o Gaining market and customer insight through relevant market
research programs
？ To implement professional marketing strategy and tactics optimally
o Design and execution of product marketing tactical
plan/promotional mix and ensuring that these plans are
implemented optimally and thoroughly to meet agreed
objectives
o Integration and co-ordination of Marketing activities through
effective sales force support and engagement efforts
o Establish partnership and relationship with KOLs to develop
and strengthen brand endorsement
o Development of key account promotion programs together with
Sales Team
o Assessment of sales performance and identification of
variances to plan; recommend and implement proposals that
rectify or capitalize on current sales performance
？ To build up and maintain excellent collaboration with other functions
o Work closely with sales team and external agencies to ensure
high quality execution of promotion programs
o Input to monthly rolling demand forecast in consultation with
relevant cross functional team
o Input to the development of commercial value appraisals for
new products/indication or business opportunities
o Collaboration with Medical Affairs and Regulatory function to
provide quality and evidence-based promotional support to
sales force that would nurture and support strong Brand positioning

关于高德美, 一家皮肤科制药公司
皮肤是人体内独一无二的系统，所以皮肤病学要求专业的知识和专有的技术.高德美公司成立的初衷就是要创立一家专注于皮肤病学的制药公司.
在过去三十多年里，我们所有的资源和力量都朝向同一个方向：为粉刺、红斑粉刺、牛皮癣以及其他类固醇反应性皮肤病、甲真菌病（真菌指甲传染）、色素失调、皮肤癌的病人及医师提供创新性皮肤病学医疗解决方案，并针对皮肤衰老提供皮肤美化和纠正解决方案。我们治疗的各种皮肤状况其实是病人每天日常生活的强烈的心理和社会影响的投射所以在治疗这些疾病的时候，我们帮助病人维护，恢复和维持健康的肌肤状态，并改善他们的生活质量。
今天，高德美已经成为致力于为全世界提供创新性医疗解决方案、满足人们在人生不同阶段的需求并服务于全球医疗从业者的皮肤病学专业公司。公司拥有三十三家全资子公司，销售网络遍布全球，员工超过五千人，产品畅销七十多个国家。
我们每年投资的19%用于发现和研发全新的皮肤病学解决方案、产品和创新科技。高德美是世界上领先的皮肤病学研发企业之一。五家***研发中心，五座制造工厂，用于打造各种创意医疗解决方案，满足最高等级的安全性和有效性。