上海招聘

Department: Wellington College China Central Office

Supervisor: Senior Marketing Manager

KEY RESPONSIBILITIES:

Planning

- Research new media platforms, trends, and industry opportunities, and secure media partnerships. Relay it to business strategists

- Plan PR and social media strategies and budgets

- Create and maintain a PR & social media editorial calendar and posting schedule

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Incorporate optimisation strategies, analysis data, and research best ways to increase traffic and engagement with the community

Content Creation & Implementation

- Create social media profiles, manage regular posts and respond to followers

- Create, maintain, and grow new and existing social networks, such as Twitter, LinkedIn, Pinterest, YouTube, Instagram, Google+, Facebook for international schools; WeChat, Weibo, parents BBS and digital forums of each market that our schools operate

- Create engaging written and visual content guideline for each school’s copywriter; edit/create while needed to ensure quality and schedule

- Drive engagement with key media and social media influencers

- Resolve customer issues through social media

- Administrate the creation and publishing of relevant, original, high-quality content

- Identify and improve organisational development aspects that would improve content

- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns

Success Measurement of Planning and Implementation

- Monitor social media progress and word-of-mouth using web analytic tools

- Set up appropriate KPI and provide training/tools for the local team’s consistent measurement

- Review success of campaigns and develop ways to improve

Other assigned work as requested by the Senior Marketing Manager

Education: Bachelor's degree or above

Major: Chinese, Mass Communications, Marketing or related field

Language: Native Chinese speaker and fluent in English

Working experience: A minimum of 8-year relevant experience

Expertise:

· Experience with website, social media and SEO/SEM

· Solid knowledge and understanding with new media operations

· Good at content marketing and operation work in vertical BBS, digital forums and communities

· Solid experience in Chinese copywriting

· Specialised in identifying the media development trend and interacting with the target audience through appropriate marketing communications platform

· Has in-depth understanding of the market and be able to be creative in communication message as well as in communicating with the consumers

· Familiar with internet media, KOL, magazines, newspapers, and TV, and have good media network in the education industry

· Demonstrated skills in Excel and PPT for reporting and analysis work

· Have high self-taught motivation to know advanced digital marketing tools during daily work

· Proven ability to meet strict deadlines and maintain timelines and calendars

· Good understanding in education is preferred, passionate about education is a must

Preferred aptitudes:

· Excellent communication and interpersonal skills, proven ability to communicate effectively with different types of people and in a cross-cultural environment

· Good understanding of the Education industry

· Ability to work in a fast-paced, task-focused, team environment involving technical and non-technical individuals

· Passionate about building innovative features and working with the latest technology

· Active collaborator (willing to share ideas and teach/learn from others)

· Personal Integrity, accountability and credibility

· Strong mindset for continuous improvement to meet or exceed expectations

· A commitment to quality and attention to detail

Wellington College China represents the marriage of traditional values and progressive education. Our Wellington values of Courage, Kindness, Responsibility, Respect and Integrity are as pertinent today as they were more than 150 years ago when Wellington College was founded.
Our vision is to inspire pupils to become intellectual, independent, individual and inclusive: our Wellington identity. This will be based on a model of holistic education and pastoral provision that establishes the values and knowledge needed to be an effective global citizen. We aim to prepare pupils for success during and beyond life at the College by creating a caring, learning community that develops well-rounded individuals with strong values and the skills and identity to thrive in an ever-changing world.
Wellington College China currently comprises colleges located in Tianjin, Shanghai and Hangzhou. Together they serve approximately 3000 pupils. The colleges are:
Wellington College International Tianjin
Wellington College International Shanghai
Wellington College International Hangzhou
Huili School Shanghai
Huili School Hangzhou
Huili Nursery Shanghai
Huili Nursery Hangzhou
Wellington College China is committed to making professional learning and personal development central to its ethos and approach. Wellington College China fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the school.