上海招聘

Job Description

    

    

    

ABOUT KONTOOR BRANDS INC. :

    

Kontoor Brands, Inc. (KTB) is a global lifestyle apparel company with a portfolio of some of the world’s most iconic denim brands: Wrangler®, Lee® and Rock & Republic®. We design, manufacture and distribute superior high-quality products that look good, fit right, and are crafted with sensitivity to our planet to give people around the world the freedom and confidence to express themselves.

    

    

Our global community of more than 17,000 employees fosters a culture of integrity, collaboration, performance and entrepreneurial spirit. We are looking for inclusive, humble, creative and forward-looking employees with a passion for creating innovative apparel products, accessories, and solutions that are both meaningful and purposeful for consumers and employees.

    

    

For more information, visit https://www.kontoorbrands.com/

    

    

POSITION TITLE: KONTOOR BRANDS INC., Marketing Activation Executive

    

LOCATION OF POSITION: Shanghai

    

REPORTING TO: Marketing Activation Manager

    

    

ABOUT YOUR ROLE:

    

Focus on developing marketing activation to support online & offline traffic to Lee stores including Lee China B&M channel, wholesale channel, outlet channel, flagship stores and e-commerce channel.

    

    

Help to build marketing activation from strategic planning to execution of key strategies/ initiatives in China.

    

    

Support different brand collaborations to enhance consumer interest in Lee and support traffic to online & offline stores.

    

    

Support, assist and project marketing activation team organization by providing the team with clear vision, coaching and motivation to support Lee values and objectives.

    

    

Help to manage Lee China marketing activation budget to ensure economies of scale and synergies across all marketing plans & tools for optimum return on investment.

    

    

Monitor and report budget on a monthly basis, be positioned to readily identify spent, committed and planned status at all times with goals of driving retail & EC revenue.

    

    

Work closely with Brand Marketing, Content Marketing, CRM, VM team to ensure that campaigns, plans and tools are aligned across all channels.

    

    

Strong Support on developing new store opening and in-store programs and priorities.

    

    

Work closely with cross functions of Lee China marketing team to maximize best in class consumer experience and ensure GTM integration.

    

    

YOUR RESPONSIBILITIES WILL INCLUDE:

    

Include but not limited to

• Function: marketing activation
• Geographic Scope: Business travel cross China
• Direct reports/ Dotted Line (If any): Marketing Activation Manager
• Business Scope: marketing activation assistant & retail marketing supportingt

                    

    

WHAT WE WILL BE LOOKING FOR IN YOU:

    

Include but not limited to

    

？ Skills: Know-how in marketing planning / Skilled in Microsoft office software / Superior presentation and communication skills / Good literal writing skills

• Experience: At least 3 years’ solid experience in retail marketing/trade marketing.
• Language Proficiency: Chinese & English

            

    

    

ACADEMIC QUALIFICATIONS

    

Bachelor degree

    

    

SPECIFIC WORKING CONDITIONS （if any）

    

Include but not limited to

• Frequency of Travel: yes

        

Other Specific Working Conditions: *If the job requires a person to work in special working conditions this should be stated in the job description. Special working conditions cover a range of circumstances from regular evening and weekend work, shift work, working outdoors, working with challenging clients, and so forth

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories with nearly 70,000 associates and $12.4 billion in revenue. In August 2018, VF announced its plans to spin off the Jeanswear business comprised of approximately 20,000 employees and $2.5 billion in revenue. The new company, Kontoor Brands, Inc., will be a separate publicly-traded company headquartered in Greensboro, NC and includes the Wrangler, Lee, and VF Outlet brands.
 
The spin is planned to be effective in the first half of 2019 and will position Kontoor Brands as the home of iconic brands steeped in heritage and authenticity. Kontoor Brands will be the leading player in denim globally, delivering steady growth, consistent profitability and strong cash flow to support high dividends to our shareholders. As an independent, publicly-traded company, Kontoor Brands will have greater opportunities to modernize and evolve the business, pursue new market opportunities, and expand our geographic and category footprint.