上海招聘

Job Summary

The  Field Marketing Manager is in charge of driving demand generation and pipeline building through an innovative mix of marketing programs. The key objective of this role is to plan and execute events and integrated campaigns to increase brand awareness, drive lead generation and assist in converting sales opportunities into closed business.

In particular, this role is focused on delivering impactful marketing events and campaigns to our prospects in Greater China. He/she will need to understand the overall business goals and work collaboratively with the broader team (sales and marketing) to successfully plan, coordinate, launch and measure marketing events and programs to meet those goals.

Key Responsibilities:

• Cultivate the appropriate marketing mix to ensure a healthy pipeline to drive consistent growth
• Support to develop and execute annual marketing plan in alignment with local, regional and global management, including budgeting and ensuring that the plan meets pipeline and revenue targets
• Partner with sales leadership to develop and implement pipeline building and acceleration programs based on the business priorities
• Align with SAP Marketing to tap on potential joint marketing initiatives
• Manage local/regional agency relationships, ensuring events and marketing programs are executed flawlessly and meet goals to drive maximum pipeline
• Collaborate with regional and global marketing operations team for lead management and generate regular reports to review
• Oversee the development of marketing collaterals for Greater China
• programs on monthly and quarterly basis
• Support and leverage digital campaigns and social programs running in Greater China
• Occasional travel is required

Education, Experience & Training Required:

• University degree in Marketing or related discipline
• At least 6-8 years marketing experience in B2B industry in Greater China
• Experience developing and executing successful demand generation programs to drive pipeline and generate revenue
• Experience with CRM (Salesforce.com), marketing automation (Marketo) and campaign tracking tools is preferable

Job Specific Specialized Knowledge & Skills

• Strong communication and influential skills and ability to work with diverse personalities
• Self-starter who is committed to the job and seeks empowerment and accountability; with positive and can-do attitude
• Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects independently
• Sound analytical skills and experiences, comfortable with working with data for regular business reporting
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics
• Knowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Flexibility and willingness to take on a broad variety of tasks, sound experiences of project management

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SAP公司成立于1972年，总部位于德国沃尔多夫市，是全球大的企业管理和协同化商务解决方案供应商。目前，在全球有 120多个国家的超过172,000家用户正在运行SAP软件。财富500强80% 以上的企业都正在从SAP的管理方案中获益。SAP在全球75多个国家拥有分支机构，并在多家证券交易所上市，包括法兰克福和纽约证交所。

1995年在北京正式成立SAP中国公司，并陆续建立了上海、广州、大连分公司。作为中国ERP市场的绝对领导者，SAP的市场份额和年度业绩近年来高速增长。SAP在中国拥有包括IBM、埃森哲、凯捷、HP、毕博、德勤、石化盈科、中电普华、东软、神州数码等多家合作伙伴。SAP在众多的项目中与这些合作伙伴密切合作，将先进的管理理念和方法转变为切实助力中国企业“蕴韬略，更卓越”的现实。

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