Product manager 产品经理
高德美贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2019-07-15
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:2-2.5万/月
- 职位类别:产品/品牌主管 产品/品牌经理
职位描述
Main Duties:
- achieve targets within the allocated budget
- Achievement of sales target
- Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI
- bsp;To implement professional marketing strategy and tactics optimally
- Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives
- Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts
- Establish partnership and relationship with KOLs to develop and strengthen brand endorsement
- Development of key account promotion programs together with Sales Team
- Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance
- bsp;To help to develop and plan marketing strategy successfully
- Development of Brand Plans and Forecasts for the assigned product, including details of professional brand marketing strategy, resources and sales projections, etc.
- Accurate collection, analyses and monitoring of market intelligence including competitors information
- Gaining market and customer insight through relevant market research programs
- To build up and maintain excellent collaboration with other functions
- Work closely with sales team and external agencies to ensure high quality execution of promotion programs
- Input to monthly rolling demand forecast in consultation with relevant cross functional team
- Input to the development of commercial value appraisals for new products/indication or business opportunities
Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning
Education/Training :
? University degree or above
? MBA preferred
Work Experience :
? Minimum of 4 years’ experience in product management or minimum 3 years’ sales experience plus 1 year product management experience of pharmaceutical or medical device or FMCG industry.
? Demonstrated solid experience in product programs development and execution, with excellent commercial insight.
? Strong analytical skill and experience in product marketing strategy development.
Required pre-requisites skills/experience for this position :
? Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software applications, especially PowerPoint and Excel.
? Proactive in problem solving and a team player.
Passionate for excellent work, self-motivated and customer orientated
公司介绍
皮肤是人体内独一无二的系统,所以皮肤病学要求专业的知识和专有的技术.高德美公司成立的初衷就是要创立一家专注于皮肤病学的制药公司.
在过去三十多年里,我们所有的资源和力量都朝向同一个方向:为粉刺、红斑粉刺、牛皮癣以及其他类固醇反应性皮肤病、甲真菌病(真菌指甲传染)、色素失调、皮肤癌的病人及医师提供创新性皮肤病学医疗解决方案,并针对皮肤衰老提供皮肤美化和纠正解决方案。我们治疗的各种皮肤状况其实是病人每天日常生活的强烈的心理和社会影响的投射所以在治疗这些疾病的时候,我们帮助病人维护,恢复和维持健康的肌肤状态,并改善他们的生活质量。
今天,高德美已经成为致力于为全世界提供创新性医疗解决方案、满足人们在人生不同阶段的需求并服务于全球医疗从业者的皮肤病学专业公司。公司拥有三十三家全资子公司,销售网络遍布全球,员工超过五千人,产品畅销七十多个国家。
我们每年投资的19%用于发现和研发全新的皮肤病学解决方案、产品和创新科技。高德美是世界上领先的皮肤病学研发企业之一。五家***研发中心,五座制造工厂,用于打造各种创意医疗解决方案,满足最高等级的安全性和有效性。
联系方式
- 公司地址:地址:span北京