Marketing Communication Specialist_STCT (职位编号:REF56241W)
博世(上海)安保系统有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2019-08-10
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位类别:市场分析/调研人员
职位描述
About Bosch Security Systems
Bosch Security Systems (ST) provides competitive and innovative products and services of superior quality that create excellent value to our end-users and customers by anticipating their needs and expectations.
As a leading supplier we offer integrated solutions for the Safety, Security and Communication markets.
With a comprehensive product portfolio, engineered solutions and related value-added services, ST is capturing the full potential of IP technology and Internet of Things and Services (IoTS), and is growing profitably above the market.
In selected countries we serve end-users, covering the complete value chain including installation, maintenance and financing.
Job Description
Drive reference marketing
Customer stories pipeline management
Content preparation and deliverables creation
Customer story promotion plan: cope with all channels to align the publish timeline for global, region, media, corporate, internal
Drive marketing campaign for business unit
Promote Bosch brand and its subsidiary brands at target market in Greater China incl. Hongkong, Macao and Taiwan
Localize the BU deliverables and promote them in the region
Initialize BU relevant event plan & organize key events with sales, product marketing team; revise according to business plan; update on monthly basis
Focus on content management (clear message, speech content, customer invitation, demo etc.)
Influence and guide key partners for their focus events
Ensure effective ROI with quick event report and necessary feedback
Lead media activities and deliver outstanding marketing message
Hot topic management, especially for strategic cooperation i.e. IoT, AI, etc.
Cope with selected key trade media for security and communication area, especially for the digital exposure (both social media and online). Communicate with key professional sound media for related customer stories and launch events.
Prepare self-written PR and interviews
Collaborate with corporate communication team, global communication team of Bosch security systems, partner marketing team for topic cooperation and resource leverage
Delivery bi-weekly media monitoring report and monthly internal media report on time
Take in charge of internal communications
Cooperate with corporate communication team about landmark projects / key news through internal communication channels, like Bosch intranet, WeChat, corporate brochure & internal EDM etc.
Focus on the exposure of Bosch Security Systems on mass media through the resources of corporate communication team
Support Hongkong marketing
Regular telco to update marketing plan & collect HK status
Support on request
Customer story promotion
Qualifications
Approximately 3-5 years of relevant working experience in the areas of marketing; proven expertise in editorial or content management would be preferred
Bachelor degree or above
Strong self-learning motivation in B2B professional industrial knowledge & business operation; high level of creativity
Outstanding communication and interpersonal skills
Excellent verbal, writing and editing skills in English and Mandarin
Pro-active and able to work effectively within a multi-functional and cross-cultural team across organization and functional boundaries
Additional Information
Internal Referral bonus of this vacancy: RMB 0,000 (Valid only for Bosch associates). For the detailed regulation, please refer to Bosch China Internal Referral Policy
该岗位内部推荐奖金为人民币0,000元整(仅限博世内部员工申请),具体请参见《博世中国内部推荐政策》
职能类别:市场分析/调研人员
公司介绍
博世安保通讯系统是一个充满创新精神的安防及通讯产品和解决方案的提供商,亦是中国与全球安防及通讯市场的重要一员。我们的公司拥有广博全面的产品线,可为多种应用场合提供一流安防产品及系统,从而为客户带来无以伦比的体验和一站式整合解决方案。博世安保通讯系统的产品组合包括ip及模拟视频监控,会议系统,公共广播和语音疏散,防盗报警,火灾报警,可视对讲,门禁系统,专业音响和重要通话系统。
博世安保通讯系统拥有遍布中国的销售机构,并通过覆盖全国的营销网络及高资质的合作伙伴(博世安防授权经销商),确保向广大中国客户提供优质产品和高效服务。
Imprint: www.bosch.com.cn/en/terms-of-use/provider
Privacy Statement: www.bosch.com.cn/en/terms-of-use/privacy-statement