上海招聘

JOB PURPOSE

? Food preparation and dish care category strategy development

? Initiate and work with other function teams to deliver category strategy and portfolio plan to

support company’s overall strategy and goals

? Portfolio management to maximize range output to achieve business goals

? New product development through concept to launch

? Category P&L analyze and action plan implementation

PRINCIPAL RESPONSIBILITIES

? Category portfolio and GP management

? Category strategy development, including product range, positioning and business case that in line with corporation’s strategy and business target.

? Yearly and mid-term (3-5 years ) portfolio development.

? Product range management with action plan.

? PIPO ( Product phase in and out ) management

New product development

? Market and industry trend understanding, analyze, forecast.

? Consumer needs and insight understanding.

? Competition analysis.

? Business case analysis and development.

? New product development following check point process.

? Prepare check point meeting documents.

New product go-to-market activities

? Marketing message (USP) development.

? Marketing materials co-development.

? New product launch.

? Phase in /Phase out management.

? Market / internal feedback follow up.

? Training material preparation

? Internal system update and maintenance

                                                                                                                                 

Educational Background  / Professional Qualification  Requirement

? Bachelor’s degree

Work Experience Requirement  

? 5 years+ product management experience

? Home appliances background is preferred but not a must

Skill/Competence Requirement

? Strong analytical skill

? Strong problem solving skill

? Project management Skill

? Strong Communication, cross functional skill

? Work under pressure

Personal Characteristics Requirement

? Open-minded

? Self-motivated

? Result-driven

Language ability Requirement

? Fluent English, both oral and written

Computer literacy Requirement

? Good at MS Office, Excel and PPT skill is a must

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